China OLED all over the country "energy-saving heating investment to snatch the cake"

Sichuan Changhong OLED screen production line with an investment of 705 million yuan, Kunshan visionox OLED production line invested 500 million yuan, the rainbow (Foshan) OLED project investment 508 million yuan, Dongguan Anwell digital OLED production line invested 600 million yuan...... Over the past year or so over the domestic investment in OLED increasingly warming, a number of production lines have launched.

In this regard, experts pointed out that now the global OLED market is in the initial stage to the middle stage of industrialization forward, OLED Chinese display provides good opportunities for development of industry, enterprises need to Chinese ahead of the layout, and actively participate in the global competition. However, the current OLED products in terms of price, life and large size is still insufficient, the need to work closely with the parties to break the development bottleneck.

OLED industry has become a hot investment

Organic light emitting diode (OLED) is regarded as the most potential new flat panel display technology after LCD and PDP. Market research firm DisplaySearch latest statistics, this year the second quarter global OLED shipments amounted to $192 million, an increase of 22%, OLED expects global output will from $600 million in 2008, according to the 33% annual compound growth rate of growth, by 2016 to reach $6 billion 200 million.

China as a global manufacturing and consumer electronics products, is also seen as the world's largest OLED application market. CCID Consulting predicts that over the next three years, with the increasing demand for consumer electronics terminal, China's demand for OLED panel will grow rapidly. Based on this, the country in recent years to accelerate the pace of investment in the OLED industry, so far the industry began to take shape.

For now the OLED investment boom, experts believe that in the global display technology development process, the development of CRT technology and LCD to early China enterprises before the timely follow-up, we can only play on the industry chain of low margin manufacturing and OEM role. And now the global OLED market is in the early stages of industrialization into the middle stage, the market situation is similar to the situation of LCD industry development in 2000 or so, so the mainland enterprises to provide a good opportunity for development. Shanghai Tianma Microelectronics Co., Ltd. process integration manager to Chuan Yi believes that at this stage of the OLED industry has developed into mass production to achieve profit period, therefore enterprises have entered this industry; in the view of development, the next few years Chinese OLED market demand is much higher than the current supply.

Industry development is facing bottleneck constraints

Can not be ignored is that in the field of flat panel display, LCD is to occupy the mainstream of the market, and OLED as the next generation of display technology, is still facing many bottlenecks constraints.

In the 2009 organic optoelectronic industry technology in Shanghai forum, Changhong group Sichuan irisopsia assistant general manager Liu Hong pointed out that there are three major problems affecting the rapid development of OLED industry at present. First of all, OLED products are expensive, expensive because of the small scale, the material cost and process cost can not be reduced; second, at the technical level, the OLED life remains to be improved, the current OLED product life of only 20 thousand hours, to meet the requirements of industry, at least 50 thousand hours; again, now mainly used in OLED the market for small size panel, in large size have to be a breakthrough.

In addition, China's OLED industry chain has not yet formed. Almost all of the upstream materials and accessories, such as Japan, South Korea and other places to buy, key equipment and a full set of equipment, such as systematic technology are also in Japan, South Korea and European companies in the hands of.

In addition, experts believe that China's basic research in OLED, industry standards, the role of industry resource integration has yet to be strengthened.

Chinese enterprises still have development opportunities

In the face of the plight of Chinese OLED industry, Liu Hong believes that the Chinese OLED industry is still full of opportunities for development, because the world OLED industry is still in the initial stage of industrialization, the LCD active OLED device threats, realize production only a few companies; in terms of technology China and global industry in the same starting line, who can in the development and manufacturing process of light emitting materials and devices of the first breakthrough, who will be able to obtain the industry dominance; OLED industry investment is relatively low; China has mastered many of the key technology in the synthesis of organic electroluminescent materials, which is a huge advantage to enter the OLED industry China.

Beijing weixinnuo Technology Co. Ltd Research Center Director Ren Xueyan pointed out that although the OLED products in the market and not the LCD product competition, but OLED has its own unique advantages, such as thinner and lighter, low temperature resistance, only highlights the technology characteristics of OLED in order to gain market advantage.

In addition, experts said, due to the current cost of OLED is 1.5 times that of LCD, at the present stage China OLED enterprises should try to avoid some of the LCD market has been very mature, you can first try to expand the price is relatively less sensitive to the high-end market, such as the future of industry, and then go to the LCD and product competition.