Chinese IC design from the cake to the cake change

"International electronic business" website recently held a seminar on the development model of Chinese IC design company: leading technology VS alternative route "to attract the majority of the concern of the industry. For the status quo China IC design industry, the future opportunities and challenges, Chinese IC design company, the advantages and problems and can choose strategies and other issues, many experts and people expressed their high perspicacity. To this end, we also selected some interesting ideas and content, one after another in the international electronic business website published, for the industry reference. The author of this paper comes from the special promotion saifun semiconductors for domestic IC, thanks to years and local IC design experience, the author puts forward opinions for the development of local excellent IC design company.

The promotion and application of saifun semiconductors is committed to domestic IC, at present the domestic IC brands include Shanghai mountain, microelectronics, Wuxi silicon power, Shanghai Yu Kun technology, Suzhou silicon Lake Shenzhen jiangbolong electronic and microelectronic etc.. In fact, the domestic IC design agency and promotion is a hard process, no brand, no visibility, but also have a certain profit to protect the company's survival needs. We are also after 3 years of time and the domestic IC design companies run in, only to have a preliminary effect.

Current status of local IC design companies

Overall, domestic IC design companies are also not without a clear direction of development, early are fundamental to the substitution. Their biggest advantage is that it is more flexible, whether it is operating or local technical support services, these are foreign and China's Taiwan IC manufacturers can not match. At the same time, due to the localization of the operation, there are certain advantages in terms of cost.

Currently IC design company, the biggest problem is in the operation of the market. The main domestic IC companies often encounter two problems: first, the early time quality is not very stable, because it will give the customer compromise in quality is still not improved until the start price, product quality is stable, the price is so rotten. Second, can not establish good distribution channels, some relatives and friends or boss in the agent, or follow the original agent and between some bad habits, often not external competition to do bad, are their own internal price so rotten. So, how to control the market, maintain profit, is the current domestic IC companies need to focus on solving the problem. In fact, now IC domestic design company must not only learn how to establish distribution channels, supplier management, it is more important to learn how to cooperate with the agencies, binding on both sides of the power to grow together, because everyone is not.

Save it, talk about development

"International electronic business" on the Chinese IC design company is to take the "advanced technology" or "alternative route", the industry also has been discussed for a long time. In the final analysis, it is still a question of survival and development. Chinese Taiwan left an early model, through alternative to survive, while the industry scale up, the foundry Chinese Taiwan (Foundry), packaging and testing has been very good development, and gradually moving towards its own technology. I think this is an inevitable process of the development of semiconductors, including a lot of foreign IC design companies are also taking such a model. Domestic market situation may be even more difficult, the value of their own electronic technology is very low, while the domestic financing system, the credit system is temporarily unable to compare with foreign countries. But there is indeed the world's largest IC consumption market, so I believe that the development of China's IC industry will be faster than China's Taiwan.

But really want to appear international brand IC company still needs some time, because the IC products within the short time we have no way to sell a world-class TOP (top) customers, there is no way to follow the industry's leading enterprises to develop. However, for a company, survival is always the first. Technology is the core competitiveness of a company, but the technology only through a carrier to achieve industrialization, can really bring profit, in order to become the core competitiveness. Only by solving the existence of a certain accumulation at the same time, only the capital for technical reserves and technical updates. At present, our domestic IC design company is difficult to achieve the degree of technical reserves in advance.

The secret of sustainable development: everyone together to make cakes"

In general, for a company, survival is the first requirement. But to survive is to consider the development of. Alternative is a faster way to survive, but not the means of development, so the domestic IC design company, we can not simply the pursuit of the company to make money, but also do the accumulation of technology and talent, and help the auxiliary service industry (foundry, packaging and testing) developed. With these, in order to gradually achieve technological leadership.

But some unfortunately, I think many domestic companies only pay attention to the accumulation of capital is the boss you want to make as much money as possible, but ignore a company as a member of society to bear social responsibility: how to let employees have a stable income, how to let employees there are constantly upgrading and how to create a good working environment for employees, establish a good corporate culture, let the staff really not because of a little problem treatment jump