Chinese LED enterprise when get rid of the fate of OEM

Recently, the reporter found an interesting phenomenon in the domestic exhibition, there are many domestic LED indoor lighting exhibitors, but claimed that the products are sold abroad. The exhibition is the expansion of the market, China LED market transactions, not only make their compatriots jealous, also caused the attention of the world giant.

LED giant to increase investment in the Chinese market

In November 9, 2009, Cree signed the construction in Huizhou, the registered capital of 50 million U.S. dollars of the LED chip project agreement with the Huizhou municipal government, will be built here in the first CREE LED chip production base outside of North america. CREE (CREE) Tang Guoqing, general manager of China's market development has been stressed: CREE attaches great importance to the local market in China, and with the CREE core, China sentiment as an important goal of CREE localization in China this year.

November 24, 2009 afternoon, the official opening of PHILPS lighting Yizheng base. PHILPS lighting Yizheng base covers an area of 66000 square meters, with a total investment of 60 million euros, annual production capacity of up to 200 million energy saving fluorescent lamps and other lighting products. Its completion marks the shift of the strategic focus of PHILPS, PHILPS will further strengthen the leadership position in the Chinese market. Lin Liangqi, chief executive officer of PHILPS Greater China, said that PHILPS will gradually focus on the future of China's domestic market sales, the future may continue to expand the production base in China LED.

The prospects for the Chinese market have long been optimistic about these foreign giants. But the key to seize the forefront of the market in the industry has long been a foregone conclusion. Industrial group general manager Zheng Jianwen believes that the 2010 LED lighting market will evolve into the cost of the war, especially the main lighting field, the product performance and the feudal lords vying for the throne, the price will be the key to success in the market.

Technology and price Chinese enterprises can seize

The purchase of LED lighting products, the price is still the most concerned factors, according to the "2010" imagination "- Chinese semiconductor lighting industry forecast" according to the survey results, the price is still the biggest obstacle to the popularity of LED lighting. In the survey, half of the people chose the 3 times less than the price of energy-saving lamps, and now the majority of energy-saving lamps in the price of about $20, in other words, LED reached about 60 yuan is recognized by consumers.

From the government point of view, may be most concerned about is the energy efficiency of LED lighting products. Deputy Secretary General of alliance national semiconductor lighting project is expected to 2012 long Nguyen army, the technology level of the mainland LED industry can reach 120 lumens per watt, 2015 further up to 150 lumens per watt, which accounts for the lighting market share of up to 20%, expect the central will continue to push LED lighting, including the national development and Reform Commission intends to LED lighting in the scope of subsidies in the year, and provide subsidies to local governments have set up LED street.

It is understood that the domestic indoor lighting applications end of the enterprise 4W bulb quotes about 70 to $100, the service life of more than 3 years. However, the company will explain the chip is CREE or Taiwan. When asked why do not use the mainland chip, the general answer for two reasons: first, the customer designated chip brand, and then that the quality of the mainland chip can not be guaranteed.

At present, a large number of large domestic chip companies, but also in the integration of the industrial chain, most of the chips have been produced by the application of their own products to digest. Application business told reporters that if the quality and price of the domestic chip can be comparable with the United States in Taiwan, they will choose domestic products. Finally, according to the reporter, CREE chip production capacity this year, the company has been unable to reach the general.

China's LED enterprises when the fate of foundry

The high cost of LED lighting products comes mainly from the LED control chip, the upstream chip development of new technologies, will greatly reduce production costs. Domestic application end companies currently use Taiwan or America chip, LED lighting products are the main profit control chip production technology enterprises grasp, with Europe and the chip domestic application end enterprises, products and sold to Europe and the United States, the meager profits, become a real foundry.

To get rid of the fate of foundry, not only LED chip packaging technology, but also to enhance the growth of epitaxial films, MOCVD equipment manufacturing and other related technologies. Starting from the LED industry chain, a reasonable strategic deployment, a large amount of capital investment, a planned organization and promotion, is not an enterprise can complete the task, the government's strong support is indispensable. The government can support the LED industry chain upstream technology development and LED lighting products consumption subsidies, and regulate the LED market, promote the introduction of standards, is the real way to get rid of the fate of domestic enterprises foundry.

Attachment: Japan from the government to the market really comprehensive green makeup"

Japanese government and national awareness of environmental protection is increasing. According to a survey by GFK, a Japanese company, LED's market share in Japan has risen from 0.01% in 2009 to about $10% in February.

January 28, 2010 was approved by the Japanese economic and industrial province in 2009, including the information budget of the relevant policies, including the second supplementary budget for the year of 268 billion 310 million. Which contains a lot of LED lighting industry to support the budget, the budget includes, (1) for environmental protection (Eco-point) system to extend the integral 232 billion 140 million yen (postponed to the end of 2010); (2) for low carbon life process IT technology based on the 5 billion 470 million yen; (3) to promote the green innovation of 990 million yen; (4) for support in Japan to promote the low carbon industry to create employment opportunities for 29 billion 710 million yen.

Survey shows that the current day