Chinese and foreign brands for LED LCD TV prices set off a universal storm

This year 'eleven' before, Samsung, SHARP, SONY, Hisense, SKYWORTH and other mainstream Chinese and foreign color TV companies will continue to launch LED backlight LCD TV (hereinafter referred to as LED TV). Yesterday, the Chinese Chamber of Commerce vice president Wang Ning said, LED TV will become the second half of this year, the biggest hot plate market. According to the survey data China Electronic Chamber of commerce consumer electronic product investigation office shows: as of now, the attention of consumers for LED TV has reached 75%, this year to buy LED TV the proportion of consumers has reached 34%.

High-profile layout of Chinese and foreign brands

Entered in August, in the LED TV market, foreign brands are accelerating the pace of innovation. According to the reporter, SHARP has been present in China listed three LED TV, LED TV series the latest release of this year will be "eleven" before the full sale; Samsung also recently launched a new market in the China three series of 9 new LED TV; a SONY 40 inch LED TV has been listed.

In contrast, the domestic color TV giant relatively conservative, at present, Hisense, SKYWORTH are only one LED TV on sale. However, Hisense has made it clear that the near future will be launched 42 inches, 47 inches, 55 inches of new LED tv. SKYWORTH marketing department official told reporters yesterday, SKYWORTH will be listed on the new LED TV in the month before the end of the main screen, and the network download function as a selling point. According to the reporter, TCL, Konka, Tsinghua Tongfang and other brands will also be in the eleven before the introduction of a variety of LED tv. Tsinghua Tongfang digital television deputy general manager Wang Xiangdong told reporters, Tsinghua Tongfang 19 inches, 22 inches, 26 inches and 32 inches of small size LED TV program in the year before the national market, large size 42 inch TV will be on sale at the end of the year.

Price lift universal storm

Reporters visited Guangzhou City home appliance stores found that there are Samsung, SHARP, Hisense, SKYWORTH and other brands of LED TV in the sale, but the price is much higher than the same size LCD tv. SHARP 52 inches LED TV to sell $100 thousand, SONY 40 inches LED TV also sell more than 20 thousand yuan. The price is now more than 1 times the price of the same LCD TV on the market. Store sales manager told reporters that the high price has become a major obstacle to hinder the popularity of LED tv.

In this regard, China Chamber of Commerce Deputy Secretary General Lu Renbo said, LED TV is currently the main reason for the high price of LED TV is still in the early popularity. Because the product is small in scale, the production cost compared to a big gap between the traditional LCD TV, LED TV at the same time, the performance is also better than the traditional LCD TV to enhance the quality, the appearance is more in line with the fashion trend, the overall cost LED TV is still in a reasonable range. With the continuous development of technology, when the color TV companies have launched LED TV, the price will naturally decline.

Hisense launched the day before the LED universal storm also confirms the above judgment. Deputy general manager of Hisense electric marketing company Wang Yunli told reporters, in order to further expand the LED TV market, Hisense began in the National more than and 100 key city to lead off the Hisense blue media LED universal storm from the beginning of August, the full range of medium blue LED TV has discount: 42 inch LED TV prices fell to 8999 yuan, 55 inch LED TV only plus 18999 yuan to send 26 inch LCD TV, 47 inch LED only 12999 yuan plus send 26 inch LCD TV, while the 26 inch market price in 2000 yuan, that is 47 inches LED TV sales price for the first time approaching the million mark, large promotional efforts in the industry for the first time.

Or two years after replacing LCD

LED is known as the next generation backlight technology, with more energy saving, environmental protection, long life and other advantages. Last month, issued by the Chinese electronic technology standardization research "LED TV key performance indicators diagnostic test results show that the LED TV coverage rate, power consumption, dynamic contrast and brightness uniformity of several key indicators in the color gamut, has greatly improved than the average level of the traditional LCD TV products.

Wang Yunli also explained to reporters, medium blue LED TV has a very prominent advantages: one is high contrast, wider color range, can be the perfect present natural color; two is the use of backlight partition management, perfect quality assurance in effect at the same time, the rate of increase to 70% light utilization, energy saving more than 30% three; do not contain mercury and other toxic substances, meet consumer demands, green energy saving and environmental protection, long service life.

According to authoritative forecasts, in 2010 the global LED TV sales will reach more than 15 million units, while the Chinese market will reach more than 4 million units. Some experts said that by 2011 LED TV market share is expected to exceed the ordinary LCD (LCD) tv.