Chinese brands to enter the European market, in March the European and American bulb prices fell significantly

Dramexchange consulting LED Research Center (LEDinside) latest price report pointed out that the global LED bulb price continued to fall in March 2017, to replace the 40 watt incandescent bulb LED retail price fell 3.6%, to $6.6; to replace 60 watt incandescent bulb LED retail price fell 0.9% to $8.1.

LEDinside analyst Yu Bin said that since February, including Opple and other parts of Chinese Linsen manufacturers to enter the European market with its own brand, but also in the competition of international manufacturers began to cut prices of some products, some high priced products gradually withdraw from the market. On the whole, in March the European and American bulb prices showed a larger decline, while the price is relatively stable in asia.

Market demand is steady, Chinese LED package quarter prices were flat

Chinese LED package, since February has been on the 2835 part of the manufacturers of LED products of 0.2 watts and 0.5 Watts by March prices, although market demand is still strong, but at the same time, manufacturers also have the capacity to release, so Chinese LED package quarter prices flat.

Against the Chinese brands, European and American manufacturers to promote sales to consolidate market share

Yu Bin pointed out that in February Opple and other Chinese manufacturers began to enter the European and American markets with their own brands, European and American manufacturers to take measures to promote the consolidation of low market share.

Instead of 40 watts, the price of the United States and Europe, the United States dropped by 9.6%, the largest decline, the United Kingdom fell by 7.2%, Germany fell by 3.3%. European region in March there is a new listing for OSRAM launched 4 watts of 470 lumens products, under the same luminous flux, power is lower than the previous products. Yu Bin said that the United States greater price decline, mainly due to the low price of the manufacturers to seize the market, including CREE, PHILPS, OSRAM and TCP, including well-known brands, are part of the product price adjustments. Such as TCP 6 only loaded with 5 watt bulb bulb 450, the price of only $9.99, a decline of up to 47%; PHILPS's 6.5 watt bulb bulb 450 lumens, the price fell to $9.99, a decline of 33%.

In Asia, Japan area prices fell 2.3%, part of the product sales, such as 485 lumens Panasonic 4.5 watt bulb, the price fell to $7.47, a decline of 10%, other brands including MITSUBISHI, Alice O Djama also lowered the price of some products. Chinese mainland prices edged down 1.1%, South Korea and Taiwan prices remained stable.

Instead of 60 watts, prices in Europe and the United States, Germany fell by 2.8%, the United Kingdom fell by 2%, the United States dropped by 0.6%. European region listed a new LED filament lamp, launched for Innr, power of 8.5 watts, luminous flux of 806 lumens, priced at $16.89, higher than the market price. 2017, many manufacturers have launched a new filament lamp, the price is better than the general SMD LED bulb new products. In Asia, Japan fell by 0.6%, mainland China fell by 0.5%, South Korea and Taiwan were flat.

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