Chinese brands will accelerate LED backlight LCD TV parity

According to the topology Research Institute (TRI) were affected by the global financial crisis, LCD TV (LCDTV) industry chain manufacturers such as brand factory, assembly plant and components industry, for the beginning of 2009 LCDTV overall shipments have doubts, the actual view of global LCDTV in 2009 first quarter shipments, compared with 2008 over the same period, the annual growth rate of over 30% is still good, the main reason is that the mature market of consumers to stay at home longer, and emerging market demand continues to surge to LCDTV.

Topology researcher Zhang Chengwei said, with the quarterly LCDTV demand warming, global LCDTV shipments forecast to 27 million 16 thousand from the second quarter of 2009 quarter by quarter rise to 37 million 403 thousand in the fourth quarter; the first half of LCDTV sales exceeded market expectations, until the second half year growth will be slightly slowed LCDTV shipments, down to 11%~14%.

Overall topology that 2009 full year LCDTV up to 121 million units, compared with 103 million in 2008 and three showed a positive growth, including kinetic energy LCDTV up to 30% of the price decline, consumers increase in home entertainment time and Chinese domestic market demand than expected; to highlight on the market, Zhang Chengwei also pointed out that LED backlight LCD TV will be the market opportunities, especially since China brand factory will make LEDTV parity.

LCDTV to replace a large space, China become the largest market in 2011

To permeability, 2008 LCDTV global penetration of only 13%, estimated 1 billion 740 million units still available to replace LCDTV tv. In developed countries such as Japan, the United States, Europe, LCDTV penetration is still below 30%, in 2009 shipments are expected to grow steadily, while the emerging market LCDTV penetration is less than 10%, the growth rate will be higher than the developed countries.

If shipments from North America, LCDTV shipments of up to 27.4% of the proportion, won the 2009 first quarter global regional shipments accounted for the first position, Western Europe and Chinese is 24.1% and 18.5% was two or three, Zhang Chengwei said, according to the North American market leading global LCDTV will continue until 2010, and in recent years, the rapid Chinese market in the off-season, still see the growth trend, forecast in 2011 will have the opportunity to challenge North America, to become the world's largest market for LCDTV.

And China market interaction more closely in Taiwan industry, both opportunities from international companies and China OEM brand, 2009 LCDTV shipments are expected to reach 23 million 750 thousand units, the annual growth rate of 25%, accounting for 19.7% of global proportion. The top four factories including AOC, Ruixuan, Wistron, Compal is Taiwan LCDTV shipment growth power source; by Zhang Wei pointed out that the four generation plant will include Taiwan factory 72% LCDTV shipments, the future Taiwan assembly plant shipments centralization trend will become more apparent.

LED TV backlight is a new bright spot, development trend towards parity

The price pressure in LCDTV market up to 30%, the global LCDTV industry brand for the dominant market position and profitability are actively layout of new products, in addition to 240Hz, BD, 14bitPixELPure5G, UltraSlim functional imaging chip, support USB2.0 and energy saving model, with most of the market expectations of LEDTV.

According to the topology statistics, 2009 LCDTV brand industry launched a total of 22 LEDTV, Samsung is the most active, as many as 8. And since 2007, during the two years of white LED light source prices fell sharply to about $150~210, prompting the side light type LED backlight models TV proportion improved rapidly, and the panel industry Samsung, LGD, AUO and CMO actively drives LEDTV towards parity and size concentration trend of development.

By Zhang Wei pointed out that the maximum pressure of the market to promote LEDTV parity, will be actively involved in the industry from the China brand. As China Hisense launched 42 inch and 55 inch LEDTV at lower prices than cheaper Samsung 37%~42%, and China brand factory TCL, SKYWORTH, Konka will also be launched in the second half of LEDTV, the future China LEDTV sales is expected to grow sharply.