Collision point of view: the light of the world LED marketing salon show genuine knowledge

Topic A: VS cooperation competition: "ten city lights" and also like LED Street win?

Ten City million lights brought a huge outdoor lighting business opportunities, which undoubtedly undoubtedly the most attention LED street. The salon also invited three speakers on this issue to elaborate.

The general manager of Guangdong Zhonglong Communications Technology Co. Ltd Chen Bin

Chen Bin: in the marketing strategy and market positioning

LED lighting has good prospects for development, which is a recognized fact. Because of the fact that at present a large number of enterprises in this industry, but the following four conditions may lead us to fail: 1, do not understand the market, understand customers; 2, do not understand their own; 3, do not understand the technology; 4, do not understand the development direction of the industry.

Liuzhou think, market positioning is very important. So the analysis on the technical level of the present stage based on the dragon is still in the LED tunnel lamp as the research direction of the key, but with the further development to further improve the luminous efficiency of LED and LED technology, the dragon that LED lights will also show obvious advantages, the dragon will start the production and promotion of street lamps.

Xu Liancheng, deputy general manager of Guangdong lamps Co., Ltd.

Xu Liancheng: my opinion on the marketing of LED street lamp

General manager Xu Liancheng believes that the organized by the national semiconductor lighting industry alliance industry development and market in today's LED industry salon, at a very important juncture, it is timely, worth serious discussion!

He said it is too early to talk about marketing experience, mainly to pay attention to the importance of quality. The high-power LED street lamp bottlenecks difficult to promote, the factors mainly in the following aspects: index, driver glare complaints, 70 degree angle of the concept, design, IP protection (IP protection interpretation), maintenance problems, color temperature, optical light, illumination uniformity, light and ghost meaning.

With the support of national support policies, LED street lamp manufacturing today is the herd, "white flowers, with all the contention of a hundred schools of thought," copycat lights appear poor, from the case show many, many people have questioned, even for a long time the manufacturers also shake and hold. Really worried about a repeat of the "Wenzhou shoes" road, the "Wenzhou shoes" and "shadow effect, crudely made" took 15 years to change. I believe we all want to see the LED industry on this track, which rely on the joint efforts of all colleagues!

Dongguan KingSun deputy general manager Zhu Bingzhong

Zhu Bingzhong: application of high power LED street lamp in urban main road

Zhu Bingzhong, general manager of attitude to LED lights the most optimistic, he thinks that LED lights applied in city roads have been technically feasible, but this is not to say that LED street has no flaws, LED lamps in optical design, thermal design and design of driving system there are still many problems worthy of the industry.

But Zhu Bingzhong, general manager believes that, compared with the technical bottleneck, the greater the difficulty is the concept of the problem. One is the energy saving efficiency is overemphasized, the advantages of LED can not fully play, so as to reduced quality of lamps; two is the performance and the service life is too high, the cost is high; color design idea still need to jump out of the traditional lighting mode, the LED can be used as a new light source of revolutionary nature; four the substantial price reduction can be applied widely.

Topic two: learn from VS Innovation: how to cut into the traditional lighting LED lighting manufacturers

Huizhou NVC Optoelectronics Technology Co., LED Product Manager Wang Peiyuan

Wang Peiyuan: on the road, you and I go hand in hand

Undoubtedly, NVC cut LED the pace of the field has become more and more big, the Wang Peiyuan manager with "learning, innovation, cooperation, education" to summarize the NVC development path of LED.

There is a big difference between the 1 learning LED and traditional lighting for NVC is a new thing, from development to production, marketing and sales, the NVC will increase the strength of learning.

There are 2 innovative LED subvert the traditional design concept of lighting, many of the original can not believe that the application can be realized, that NVC does not rigidly adhere to the original thinking, only the value of innovation.

3 compared to traditional lighting, NVC that LED cooperation is more urgent, because there are few like PHILPS, OSRAM such enterprises can integrate the industry chain, as the downstream enterprise application, NVC and said to the upstream chip packaging enterprises, close cooperation, so as to play the performance of LED.

4 education LED history is quite short, the knowledge of the market is very limited, that the NVC should develop the market first need to correct the educational market, so as to let LED the healthy development track.

NVC LED lighting for the breakthrough, mainly in the field of indoor lighting, commercial lighting and lighting, including Home Furnishing.

Item three: defensive VS scramble: To explore with exhibition industry, market model to create regional professional LED

Shenzhen LED Industry Association executive vice president Gui Shirong

Gui Shirong: Shenzhen LED international procurement center

The development situation at home and abroad throughout the LED industry, with its own characteristics and development trend of Shenzhen LED industry chain analysis, Sui Shirong president believes that build procurement trading center in Shenzhen, the time is now ripe, a Trade Expo Center, great to meet the Shenzhen LED industry development needs, on the other hand, the internationalization of local enterprises in Shenzhen to build a platform for procurement trade promotion and communication.

The rational use of unique geographical advantages and good development environment in Shenzhen