Color TV industry will enter a new round of domestic game LED long way to go

Approaching 51, the brand new color TV market will undoubtedly become the main. In full swing in the domestic brands reached the network TV, while the joint venture brand but also a new way, launched on behalf of the updated generation of LED TV technology. As an industry source told reporters lamented: LED as a new blue ocean, a joint venture TV and one step ahead.

However, insiders pointed out that the current LED market has just started, 35 years, it will remain with LCD, PDP coexistence.

LED joint venture one step ahead

Reporters yesterday in Guangzhou, the sales store noticed on TV "exhibition, such as the Samsung LEDTV slim fingers" have been placed in a prominent position. In addition to its different from ordinary LCD TV (hereinafter referred to as "LCD") outside the thickness of 2.99 cm, 40 inch, 46 inch 18999 yuan 23999 yuan, 55 inch price of 32999 yuan is staggering. This reporter has learned that the current size of the joint venture brand LCD average price of about 40 inches, respectively, about $7000, $12000, $52, $19000, while the domestic brand price is lower by more than 3 or more.

"LED seems to have become a new" blue ocean "in the field of television. "An industry source said, the high price of LED TV also means with high profit and high added value, in the LCD TV brand crazy price squeeze, many brands are taking it as a new profit growth point in the investment. According to reports, at present, in addition to Samsung, SONY also recently launched its new LED TV, SONY Guangzhou publicity department director Xue Haiqin said at the weekend, SONY LED TV will be landing in Guangzhou supermarkets, and as the main product to market 51.

Rather than waiting for the formation of the market, it is better to take the lead to create a market. Samsung Electronics Greater China Marketing President Jin Rongxia made it clear that this year's goal is Samsung Electronics, TV sales accounted for 10% of the proportion of LED tv.

Domestic LED long way to go

In fact, as the development trend of the next generation of liquid crystal, since last year, many domestic color TV manufacturers have also launched a LED backlight tv. Reporters learned that Hisense has launched the first self-developed Chinese ultra-thin LED TV in July 2008, prior to SKYWORTH in its 2009 new conference demonstrated the use of LED backlight technology X10/X11 series, TCL multimedia related technical staff revealed that the company's LED products have been developed in place, will soon launch new products.

However, take a look at the recent LED market, leading the industry is still a foreign color TV Samsung, SONY, Xia Pusan giants. Domestic brands in terms of technology is still unable to compete with the joint venture brands. A brand technical staff told reporters that although the domestic brands have also launched a LED backlight TV, but the early technology is not mature, the manufacturing cost is too high, making the production of LED and the market is still difficult.

LED TV as a new technology and new products, to replace the LCD is unrealistic. "Electrical appliances sales person in charge told reporters that the flat-panel TV after several years of development has not yet truly universal, there is still a certain share of CRT. And consumers have bought flat-panel TVs in a short period of time is unlikely to change, within 35 years, LED and LCD, PDP (plasma TV) coexistence, not who replaced the relationship".

Data show that this year's global LED TV market size will reach 3 million to 8 million units. Compared to the size of the LCD TV market has formed one hundred million, the difference is still large. Industry experts pointed out that the joint venture brands accounted for the initiative in the field of LED, the market is just beginning, the long term domestic brands LED road is still long way to go, need to spare no effort to catch up.