Commercial LED lighting has now evolved into a promotion

Over the years, the domestic commercial lighting category presents on the product function is not the same as the breakdown of the professional category of war. Some commercial lighting category, numerous in the professional category to break, continue to cooperate with clothing, jewelry, medical, hotels and other fields to open the depth of cooperation, hoping to occupy more market share.

Consumer awareness of the brand continues to improve, the company began to open a broader business in the broader field of cooperation with the relevant professional brand, brand segmentation reflected more and more significant. Changes in order to cater to consumer spending business ideas and appreciation level, also in the transformation of continuous product and sale strategy. The main battlefield of commercial lighting company mall has now shifted from the beginning of the road to the home improvement company, the project, as well as the cost of the masses, there are professionals who indicate that this marks the company according to the foot of the company into a brand. Over the years, the domestic commercial lighting category presents on the product function is not the same as the breakdown of the professional category of war. Some areas of commercial lighting, numerous competing in the professional category to break, and constantly expand the depth of cooperation with clothing, jewelry, medical, hotels and other fields, hoping to occupy more market share.

Commercial LED lighting has now evolved into a promotion

In fact, some of the ways in which the pioneer, to a large extent rely on the company's induction strength and system service program, which raised a greater challenge to the Brand Company. I am afraid that the results can only be explained in the past, strong business lighting companies are more worried about the future. With more and more young people to seize the mall, the development of commercial lighting market increasingly serious, the market will not be added to the high-speed brake? If you want to lead the army and career, you need the company's continuous efforts! In order to outlets and sales as the main selling point of support for commercial lighting brand, the diversification of the way to sell directly determine the strength of its brand. Along with the arrival of the lighting market sales season, the major brands to take the initiative to attack the brand, the implementation of brand promotion and multi cooperation.

In the major building materials, clothing exhibition are found for commercial lighting brands occupation, the depth of cooperation with the designers, each big brand Jiezhuang companies also continue to open, a variety of ways to become more and more companies focus attention, it will enable the brand to promote the further deepening and ways to develop new ways to sell into commercial lighting. The sale of a variety of forms of development, it is the source of this lively shopping mall.

E-commerce will all enter the business according to the occupation, along with the prosperity of online shopping, flat road will be irreversible long, the traditional way is bound to set off a boom in the construction site. According to Taobao data show that in 2013 the amount of lighting products sold online in the country has reached more than 12 billion yuan, it is estimated that in 2014 will break up to $50 billion, with the traditional way to form a market share of 7:1. However, the United Kingdom and the traditional way of selling light products sold on the Internet is 3:7. With the advent of e-commerce, the sale of the store will be a new change in the format of the traditional way of the provincial general agent will be the impact of the sinking of the manufacturers storage. The future occupation in three kinds of distribution will shape the past, namely retail stores, wholesale, logistics engineering contracting and add a line to the effect of electronic commerce taking shape.

Commercial lighting has evolved into a promotion. Whether it is a department store in an island cabinet, is still an independent shop, or a cafe, tea restaurant, the importance of commercial lighting is obvious. Many owners in the decoration of the goods from the table and shop, I feel no way to start. At the moment, an excellent lighting designer, it is very important to create the characteristics of the situation in the air lighting shop space. A toy store and a SPA club for construction of light air is not the same, the same lighting plan shop is not the same as the area is not the same, the import goods, windows, Taiwan, the island, shelves, model shop, assistant area. Each area is built from the air, lighting control, spending the mind and the harmony of the building can be selected to match the situation lighting.