Comprehensive evaluation of urban outdoor LED display industry development

Today, we live in such a modern bustling city, driving or walking in the city streets, outdoor LED display everywhere. Nielsen Co, the world's leading Market Research Authority will be the outdoor LED display as the following TV, computer, mobile phone after the fourth screen". "Fourth screen" on the development of urban development, people's lives are closely linked?

Outdoor media is to inject new elements of information era

Outdoor advertising can be said to be all advertising media in the city and its predecessors, people's economic, culture and life, it is not only a commodity, information media, or the real sign of city dynamic development. The accumulation of outdoor media irreplaceable valuable wealth. Modern urban people to gradually adapt to the fast pace of life, most of the information of outdoor advertising so that meet the eye everywhere, traditional, such as big, light boxes, banners etc. due to the use conditions, way of display single, has not been able to arouse people's attention, can not fully meet the market demand. With the application of new technology, new forms of outdoor advertising continue to emerge, outdoor LED full-color display media is born in such a realistic background.

LED full-color display is on display in the new century 90s global information media develops rapidly, the rapid development, has not been out of the fierce competition in the market, after all the following points:

First, it combines the modern high technology, has the advantages of energy saving, environmental protection, bright color, can display the dynamic picture and text, visual range, wide screen area, visual shock effect and a series of advantages. Second, LED display media with high efficiency advertising features, and television, newspapers and other media advertising in the form of relatively low prices. This advantage makes LED display media undoubtedly become the new darling of outdoor media. Third, LED display media and traditional outdoor media, which has the characteristics and advantages of television and other media but not only extends the three-dimensional space it has greater creative space and more interaction with the consumer space and communication, can meet the individual needs. Fourth, outdoor LED display media and other forms of media complement each other, the integration of time and space, three-dimensional spread, so as to bring the largest advertising media integration value of time and space.

Outdoor LED screen to seize resources problems frequently

As people on the market analysis of the depth of the market, business insight sharply, high expectations of outdoor LED screen media advertising is most promising. Suddenly, a scale ranging from media companies are beginning to acquire resources, to seize the market, hoping to maximize eat a cake.

However, this "brain fever" phenomenon, but also caused a lot of problems. Outdoor LED display media for the huge demand for funds, such as no capital strength, it is difficult to quickly expand and sustainable development in the industry. The global financial crisis, local enterprises difficult to resist the loss of momentum, corporate advertising budget will inevitably reduce, make some money was insufficient, or can not get the capital to inject the LED display media company is confronted with serious results of capital chain rupture etc..

In the fierce market competition, the inevitable trend is the survival of the fittest, years of outdoor LED screen media will eliminate a number of Companies in each stage of development. Remain in the market is the business model innovation, product quality clearance strong. As a new form of media after television, computer, mobile phone, outdoor LED screen media industry also need to pay more attention to the real needs, put more energy and strength to the construction industry norms and the development of independent innovation technology of LED display.