Concerned about the Chinese market OSRAM executives talk about the development trend of LED lighting

OSRAM Opto Semiconductors Asia Pacific business headquarters recently established in Hongkong. This implies that the world's second largest optoelectronic semiconductor giant is about to fully layout in the Asia Pacific market, and China as the most important market in the Asia Pacific region, is undoubtedly the most important of the layout.

Echoes with global strategy, solid-state lighting is still pivotal

With OSRAM's global strategy echoes, automotive, consumer electronics, industrial lighting applications will continue to be the focus of this region, LED solid-state lighting market plays an important role. From the 2006-07 fiscal year OSRAM Opto Semiconductors business analysis, solid state lighting company still contributed 49% of the revenue, and gradually becomes mature and industry LED lighting suggest the solid-state lighting market is still There is much fineness in it.

OSRAM Asia Pacific CEO Alfred FELder, said: OSRAM plans to develop solid state lighting in Hongkong and Mainland China LED". Why is the LED solid state lighting market so important? What is the driving force behind it? Alfred Felder said, "on the one hand, rising oil prices, energy scarcity, on the other hand, environmental protection, to prevent the deterioration of the global climate is getting higher and higher requirements. In the United States, office lighting electricity accounted for 22% of the total electricity consumption,. In mainland China, 12% of the electricity consumption is lighting electricity. Hongkong 19% of office electricity is used for lighting. Lighting is the third largest power consumption terminal after air conditioning and office equipment. LED light source can be directly converted into light energy, a substantial savings in power consumption, so the future development of a huge space.

Facing the Chinese market, opportunities and challenges coexist

OSRAM Opto Semiconductors will be located in Asia Pacific headquarters in Hongkong, China's LED industry will also have an important impact. Hongkong is close to Shenzhen's LED industry, there are many market opportunities. OSRAM will be based in Hongkong, Shanghai to promote the design and application of the center and the cooperation between Shenzhen and Hong Kong, the integration of resources, penetrate more cities in the country.

The Chinese market has a certain complexity, many regions have a strong local color, for a global company, how to quickly adapt to the local environment? OSRAM Opto Semiconductors global CEO Ruediger Muller said the company will be in line with local conditions, and actively cooperate with the local industry, trying to adjust the regional strategy and products to meet the needs of different regions.

LED lighting is an emerging technology, some users have realized the advantage of this technology and the benefits, but also a considerable part of the user belongs to the public for followers, for this part of the user, of course, companies spend more energy to promote the need. OSRAM global CEO Ruediger Muller said: "the higher utilization of LED Chinese solid-state lighting market, OSRAM will continue to provide more products to meet the needs of the market and invest more in product development, on the other hand, to ensure that the products have higher permeability, applicable to wider areas".

At present, the domestic inflation pressure is not small, for OSRAM Opto Semiconductors, how to face the price pressure? OSRAM Asia Pacific CEO Alfred Felder said, "OSRAM to provide cost-effective solutions, high quality products and comprehensive solutions and stable production, to the greatest extent for the user to save cost". In addition, the perfect support can help users to shorten the time to market, the high quality of the product also reduces the user's test time, overall, the cost savings is inevitable.

About LED lighting industry Chinese, Ruediger Muller said, "China rapid industrial development, the market is facing the problem of limited supply of energy, so in LED lighting, also need to adopt an energy efficient scheme. At the same time, as a part of globalization, many multinational companies in China have a production sector, automotive, consumer electronics lighting program is no exception, they are also an important driving force in the market". "Early market growth was driven by innovation," Ruediger Muller said. "14% of OSRAM's last year's semiconductor sales are in research and development, which is the secret of its leadership in the industry".

Indeed, technological innovation is to maintain the leading position of the immortal fountain. The sustainable development of the domestic LED industry is also in urgent need of long-term technical support, whether the enterprise can sink down and pay attention to the technical research and development, is the key to avoid the short-term market prosperity and vicious competition.

Source: power online