Congenital advantage highlights AM OLED into flat-panel TV upstart

In recent years, with the in-depth development of the color TV companies, the current OLED has gradually formed a flat color TV market. Although the volume and the amount of sales from the point of view, the current LCD occupies an absolute market dominance, but with low power consumption advantage of the future prospects of OLED technology can not be ignored.

OLED is currently in the stage of growth and development can be seen, OLED has a variety of advantages in the situation, will become a strong rival LCD, plasma. According to market research firm DisplaySearch expects the OLED display market will be rapid growth since 2008 this year, the output value will reach $827 million, compared to the growth of 69%, and next year after the OLED value of the annual growth rate is expected to reach 83% and 53% respectively. From the market application of OLED, OLED is currently in the application of mobile phones, digital cameras and other small size display. Because of its high cost and technical problems, the use of large screen display in notebook computers and flat-panel TVs, is not very extensive.

Dianjing science and technology limited company image display affairs office director Zhang Kaijun pointed out, OLED has inherent advantages in technology, so once the large size OLEDTV can be mass production, the TV brand manufacturers packaging, locking the top of the Pyramid consumers, occupy 20% market share. He also said that at present, dianjing science and technology and Japanese manufacturers of small size PMOLED, and the U.S. Department of manufacturers AMOLED, but currently disclose details. Among them, AMOLED will be the main driving force of OLED display of rapid growth, the current major AMOLED suppliers including Samsung SDI, SONY LGDisplay, and the odd crystal photoelectric shipments this year is expected to reach 17 million, compared with last year substantial growth of more than 380%. DisplaySearch estimates that around 2012, AMOLED display shipments will reach 118 million, more than PMOLED (passive organic light emitting diode) display 108 million shipments; the other to value estimation, AMOLED output this year will be $422 million, $405 million more than the PMOLED display.

At present, AMOLED has been successfully applied to 12.1 inch Laptop, and has a WXGA (1280 x 768 pixels) resolution, clarity and color effects are better than the LCD display. DisplaySearch believes that the end of last year, SONY introduced the use of AMOLED panel XEL-1 TV, a vivid picture quality and ultra high resolution to obtain market reviews, has predicted the future market prospects of AMOLED display. Samsung SDI also plans to launch in 2009 14 inches and 15.4 inches AMOLED notebook panel. In accordance with the current development trend of OLED, as long as the cost of control, will become the field of flat-panel TVs following the LCD, plasma and a major core. At the same time, OLED ultra-thin body, will also be a comprehensive introduction to the consumer's vision of the ultra thin high-definition era.

Source: projection Era