Constantly improve the industrial chain to enrich the product line more popular LED TV

LED TV, the light emitting diode is used as a backlight LCD TV, LCD TV as a high-end products, with ultra-thin, energy saving and environmental protection, good image quality and other characteristics, is accepted by more and more consumers. Recent home appliance market sales feedback shows that LED TV is quickly into the tens of thousands of households.

Sales rose gradually

Chinese Video Industry Association released the latest "Outlook" in 2009 third quarter China TV market perspective and trend shows that in the National Day period, LED backlight LCD TV also achieved good results, the retail volume and retail sales were achieved 200% growth. In China, the LCD TV to replace CRT TV with 10 years, and from the current development speed, LED TV into the family, and replace the traditional CCFL (cold cathode fluorescent lamp) LCD TV is expected to speed up the pace.

The general manager of the market research company Orville marketing consulting firm Yu Liangxing said, LED backlight LCD TV has made considerable progress in this year, the total color TV sales accounted for only 0.1% in early 2009, during the National Day sales proportion has reached 1.4%, sales amounted to 4.2%.

It is estimated that by the end of 2009, LED accounted for the proportion of China's total color TV sales will be more than 1%; by 2010 this proportion will be raised to 13.5%; in 2012 will occupy about half of the color TV market, reaching the size of 16 million units.

Domestic brands to seize the market

The reporter understands, the wave of global LED TV set off from the beginning of this year, one of the international TV giant Samsung Corp launched three series of 9 models of LED products at the beginning of 2009, covering 32 to 55 inches, ushered in a new wave of TV industry upgrade. According to the China Chamber of commerce consumer electronics Survey Office survey data show that consumers concern for LED TV products has been as high as 75%.

Recently, SKYWORTH, Konka, TCL and other domestic color TV brands to seize the high-end market, have launched their own LED new products. According to Ovid Consulting's monitoring data, the third quarter of 2009, the number of LED TV industry launched more than 80 new products, accounting for more than the same period the number of new products 1/3. Thanks to the deepening of consumer awareness of LED TV, Samsung in advance of the layout of the market to go beyond SONY and SHARP, the leader of foreign brands.

It is reported that, due to the difference in the starting point of the development of various enterprises in the LED TV market is not large, so in this round of new wave of LED backlight development, domestic and foreign mainstream companies are expected to account for the industry development opportunities. For example, SKYWORTH recently announced a high profile will invest 2 billion yuan for the development of LED backlight industry, and Hisense, TCL, Konka also in September launched a number of intensive LED new.

Konka Group, said Huang Xinzhong, general manager of marketing department of multimedia marketing, LED TV market this year will rapidly enlarge, next year to occupy 13% of the market share in 2011 will reach a market share of 30%.

Insiders also admitted that the current LED backlight LCD TV price is still relatively high, the medium level of sellers on the prohibitive, "with the LED backlight industry chain continues to improve, more extensive product line, the cost will be reduced quickly, which will accelerate the rapid popularization of LED tv. "