Consumers eye why experts poured cold water?

In recent years, the market appeared eye all a multitude of names and different price, due to its claims to have eye, myopia prevention function, although the price is much higher than ordinary lamp, but consumers especially parents favor. Network survey found that consumers on the eye protection lamp "favor"". However, the eye lamp can protect eyes?

Consumers "light health" awareness

With the development of the consumption level, the concept of healthy consumption has been deeply rooted in the hearts of the people, and people's requirements for the light health of the lighting products have also begun to awaken. The lamp and people working closely, in the consumer survey, consumers in the use of the lamp on the problems in the process of: 54% of consumers believe that the light or dark glare problems in the use of lamps, 42% of consumers believe that the fatigue of the eyes, 4% of consumers choose stroboscopic serious. Survey results show that consumers are concerned about the high degree of lamp lighting, light health requirements are relatively high. It is in this consumer psychology, eye lamp came into being, and gradually hot.

Eye protection lamp recognition is very low but strong desire to buy

Consumer awareness of the health requirements of the lighting of the consumer awareness, followed by the market, eye protection lamp concept of hot. Merchants in the promotion of eye protection lamp, usually focus on eye protection lamp: close to natural light, no radiation, no stroboscopic, can effectively protect the vision and other characteristics. However, consumers of eye recognition in the end there? Survey shows that 68% of consumers have heard of the eye, but is not well understood; 20% of consumers believe that the very understanding of the eye, 12% of consumers said they have not heard. The survey results show that consumers are not high awareness of eye care, mostly focused on the concept of "eye protection".

The eye that many functions and effects that, whether consumers buy not buy it? Survey, 71% of consumers said that 21% of consumers said half believe and half doubt, believe, do not believe that consumers accounted for only 8%. But at the same time, the consumer's desire to protect the eyes of the lamp is very strong, whether it is willing to choose to buy the eye lamp under the investigation, all consumers have chosen to be willing to. The data show that consumer confidence in the eye is not, but it confirms the "eye of the eye is not good" this sentence. The concept of eye protection lamp was successful at least on the market.

Eye care is just a legend

Because of all the features of the eye care business respected: close to natural light, no radiation, no stroboscopic, can protect vision, are involved in a more professional knowledge, beyond the scope of consumer experience. Therefore, consumers can not distinguish whether the eye care eye care. The "core eye" concept is the light source, NVC Technology Manager Liu Zineng said, "eye" only through the high frequency electronic rectifier to improve its working mode and frequency flicker, energy-saving lamps are exactly the same. Good quality energy-saving lamp light source can completely reach the effect of eye protection lamp publicity. So the concept of eye protection lamp, to a large extent, belongs to the concept of marketing. This is to confirm that, at present, the country has no eye on the eye of any certification, standards. Prevention of myopia, light health is important, but more important is to maintain a healthy eye habits.