Cool thinking under the financial crisis by the policy makers, manufacturers, users favor three parties

Since the outbreak of the financial crisis in North America in August 2008, the rapid spread of the global financial markets, but also make a lot of the real economy is facing insolvency, the brink of bankruptcy. Up to now, the global bailout has reached trillion U.S. dollars, in order to help the global economy through this winter.

In this period of consumption, saving, efficient way of life is undoubtedly the most concerned about the consumer, so the theme of energy conservation has been unprecedented attention. Energy conservation is of great significance to the healthy development of the national economy. Probably many consumers have also shortage across the country this summer to remember. Therefore, in the field of home appliances, energy conservation and environmental movement has been opened.

In recent years, environmental protection has become the development trend of electrical industry in the world, with the EU ROHS, WEEE, EUP green environmental protection directives have been implemented, the international market for environmental performance requirements of export products is more and more high. In China, energy saving and emission reduction is the focus of current and future government work and social development. With the implementation of the new energy law, energy conservation has become a basic national policy of china. Relevant departments are drafting standards for flat-panel TVs, and is expected to be announced in early 2009.

And energy savings for consumers means savings. Consumers in the purchase of home appliances are more inclined to choose a low power consumption products, the concept of consumption in recent years to promote energy-saving lamps, energy-saving refrigerators, energy-saving air-conditioning increasingly popular. As one of the most popular and the most frequently used products in China, TV has become one of the most popular standards for consumers.

Under the dual promotion of policy and demand, color TV manufacturers will also be energy saving as the most important product development in the future. Last year, TCL independent research and development with energy-saving eye care natural light technology, power consumption than ordinary color TV to reduce 50%. Hisense launched in 2008 LED backlight LCD TV, not only to improve the picture quality, but also to reduce energy consumption by more than 30%, standby power consumption of less than 0.1 watts.

The impact of the financial crisis on the color TV industry is an objective existence, in the context of product homogeneity, how to make the product unique, more to meet consumer demand, the majority of TV manufacturers need to consider the issue. If you can use the concept of energy saving and environmental protection to upgrade the product, will make a difference in color TV, color TV manufacturers, the financial crisis can also be transformed into a brand upgrade, seize the opportunity to host.

Source: the age of projection