Coship: innovation is a race

Coship 12 years ago is a registered capital of only 600 thousand yuan of small enterprises, Coship 12 years later has become has nearly 1 billion yuan of assets, annual sales of nearly 900 million yuan of digital TV set-top box, a staff of 2500 people, the largest manufacturing enterprises. Over the past 5 years, the company's sales revenue doubled year by year, the rapid growth of China's digital TV leader. So, what gives Coship unceas power?

And innovation for survival

1994, Coship was established at the beginning, only a few rooms, 10 employees, mainly engaged in independent research and development, production and sales of LED display. Soon, the domestic stock market opened, Coship seize the opportunity to quickly occupy half of the country's securities display market.

After in dug into the pot of gold, Coship President Yuan Ming soon realized that the LED display market is difficult to support the long-term development of the company in order to survive, the company must seek new business growth point.

1996, digital TV market in developed countries has just started, this information is rapidly Coship attention, through research and analysis, Yuan Ming look for digital TV will replace the analog TV of this trend, digital TV will be decided as the company's new strategic direction of development.

At that time, domestic is still analog TV to dominate the world, about the field of digital TV of Coship, is completely unknown. In the face of difficulties, Yuan Mingyi area from a variety of ways to introduce technical personnel, a technical staff hard day and night foreign digital TV technology, and also with the technical staff together to work overtime at night. In 1998, the advent of digital satellite receiver with the island's own research and development, and was highly appraised by the SARFT and the experts in the same year, the National Radio and television products exhibition.

In 1999, the country launched the "every village" project, need a large number of digital satellite receiver, which brings a rare opportunity for tongzhou. At that time, the main competitors from abroad, and Coship price of similar foreign products only 1/3, finally, Coship occupied more than 65% market share.

Innovation is a race

Digital TV with the concept of constant temperature, digital TV set-top box market has been the industry's attention, some appliance manufacturers with strong capital advantage, quickly joined the market competition.

In the face of this competition, Yuan Ming knows, this time on the island, not only is not a creative problem, more importantly, innovation fast enough.

First, Coship more than ever to focus on research and development speed, product launch speed is often ahead of domestic rivals six months to a year. With technical superiority, Coship has always been to high-end products as the main source of profits, thus avoiding the domestic competitors price shopping.

Coship second, give full play to their own "custom" development strength. In the digital TV market, as the value-added services in various regions of TV platforms using encryption methods, provide different to the digital STB interface and function of the demand is not the same, which determines the digital TV set-top box according to the specific needs of operators do not the same degree of modification, or custom research and development". This is the test of digital set-top box business reaction ability and innovation ability, and this is where the advantages of coship.

2005, Coship export of digital TV set-top box is about 1 million 800 thousand units, accounting for 3.27% of the global market, for 6 consecutive years in the nation's first peer.

Guarantee from the mechanism innovation

Independent innovation make Coship early success, how to make the real spirit of innovation into the enterprise, it seems clear in the yuan, which requires a series of mechanisms to ensure.

To ensure the leading technology, Coship has invested to build a team of more than and 800 people is the largest professional R & D team is equipped with digital TV, digital TV development, the most complete testing, industrial equipment, and the establishment of interactive digital television engineering technology research and development center in Shenzhen municipal government has set up a project support.

Coship to build a scientific and reasonable, clear level R & D system for the team, including the Central Research Institute and digital TV, IPTV and other products division of the R & D center. Among them, the Central Research Institute is mainly engaged in a prospective study, tracking the world's most advanced technology, focusing on the development of the company over the next 3 years to 5 years; and the products division research and development center of market-oriented, engaged in specific product development and customer service.

Coship also began to get involved in patents and standards in the field of digital television. As of now, Coship has assumed a national scientific and technological research and the national new products and other dozens of scientific research and industrialization projects, formulate and participated in 20 national and industry standards. In July 2006, Coship approved the establishment of post doctoral scientific research workstation, a digital set-top box industry is the first approved enterprise. This will enable further enhance Coship innovation ability.