Creative advertising to make the city more attractive

World-renowned foreign advertising companies have been fully Shanghai, brought the advanced management mode, creative ideas and creative talents -- advertising for Shanghai, called the barometer of the market economy, which reflects the latest trend of the market -- the trend of every hue theme, is the most fashionable; a variety of forms, is the most creative inspiration; authentic content is reflected most vividly in the order. The latest statistics, by the end of April this year, Shanghai city Industrial and Commercial Bureau monitoring media advertising 960 thousand, illegal rate was 0.6%, 0.2 percentage points lower than the average level of last year. Although the illegal rate is only a little bit lower, but this is still the city's fast and sound development of advertising industry positive signal. Good posture so remarkable, from the following data: 2006, Shanghai media advertising illegal rate was 0.81%, in 100 ad, lack of irregularities 1, a minimum of ten years; in 2006, advertising sales in Shanghai reached 27 billion 200 million yuan, according to comparable caliber, growth of 11.5% over the previous year, maintain the two digit growth rate for tenth years; in 2006, advertising turnover in Shanghai accounted for 2.6% of GDP, tenth years more than 2% of the developed countries indicates the level of. Creative advertising industry to determine the extent of the infinite degree of development, the international community generally calculated by calculating the proportion of advertising in a region accounted for the proportion of GDP concluded. The proportion of the world average is 1.5%, the proportion of developed countries more than 2%. Shanghai since 1996 to reach 2.21%, the average proportion of 11 years was 2.63%. In other words, the advertising industry in Shanghai has entered the level of developed countries, and synchronized with the overall development of the social economy, showing a steady rise in the healthy development trend. As an important part of modern service industry, the development of advertising industry directly reflects the development trend of modern service industry, especially the momentum of the development of creative industry. In 10 years, the largest advertising increasingly rich content, great changes have taken place in the advertising industry, sorting, cosmetics, food in the forefront in the information industry, education, industry, service industry, financial industry, real estate industry have entered the advertising revenue of the top ten industry classification. In the form and development of the way, more creative. At present, the large LED display and outdoor video network is the new darling of outdoor advertising, advertising companies in Shanghai has long been among the world's top. Outdoor electronic display settled in the East building known as "the world's first arc, 240 LED single net display, display area of nearly 350 square meters, with a large viewing angle of 150 degrees and 2 kilometers of the distant horizon, can also ensure that the picture is clear and bright even in the sun. This is the application of scientific and technological achievements in the market. In the direction of development, Shanghai's advertising business is to think of others do not want to create a lot of eye-catching achievements. For example, the first Focus Media targeting video ads, and formulated a series of effective means for business, not only enrich the types of advertising market, and will be successful in the advertising business model into the United States Nasdaq, to show the world building advertising influence. More opportunities for the rapid development of the advertising industry, but also provides a wealth of market opportunities. In recent years, the industrial and commercial departments actively for advertising companies settled in Shanghai to do services, to guide the healthy development of various market players in the advertising industry. At present, the city's public ownership of advertising enterprises, foreign-invested advertising enterprises, private advertising companies have formed a situation of tripartite confrontation situation. Ten years ago, the city's advertising industry is dominated by state-owned and collective owned enterprises. Today, different market players, the formation of dislocation competition market structure. The participation of private enterprises, so that the advertising industry vitality, has made great benefits. In 2000, Shanghai private advertising business for the first time beyond the amount of foreign investment enterprises, state-owned enterprises, 1 billion 980 million yuan turnover is 1.1 times 1.06 times that year, state-owned enterprises foreign investment enterprises; 2006 is to achieve advertising revenue 11 billion 500 million yuan, accounting for 42% of the total Shanghai advertising business, has become an important force the essential of the advertising industry. Private advertising business in the business, there are a lot of refreshing: Focus Media building video advertising, tulip media giant LED outdoor advertising...... Regardless of the wisdom of the competition in the field of creativity, or the ability to contest the production process, private advertising companies have handed over a wonderful answer. It also reflects the important role of private enterprises in Shanghai's economic development. The entry of foreign advertising companies reflects the market changes after China's entry into the WTO. Chinese before entering WTO, foreign capital into the advertising market has many limits, prosperity, JWT, Ogilvy, Dentsu, Leo Burnett, Mccann and other world-renowned enterprises only through advertising offices, joint ventures and other forms of water market in Shanghai. However, with the implementation of WTO commitments, foreign companies in Shanghai to play their skills to increase the space, more and more international advertising giant direct injection of Shanghai. At present, the global well-known foreign advertising companies have been fully Shanghai, bring advanced creative ideas and modern management mode for Shanghai, more local advertising companies to cultivate and transport a large number of talents. However, the old state-owned advertising companies did not lag behind in this competition. A group of state-owned enterprises represented by Shanghai art and Design Co., Ltd., with strong technical strength and innovative ideas, withstood the test of the market. Statistics show that in 2000, the state-owned enterprise household advertising