Cultivate new growth points to strengthen the media industry chain

Cultivate new growth points of strong media industry chain, Suining daily news chairman Luo Changfei talked about the LED outdoor advertising outdoor advertising LED electronic platform at this time why it came into being, print media and newspaper and how will produce what kind of impact on the development of newspaper? With these questions, the reporter interviewed the president of Suining daily Luo Changfei. Luo Changfei believes that the development of modern newspaper industry is becoming more and more fierce, the competitiveness of the newspaper is facing new challenges, and constantly rely on the new carrier, to seek new growth points, is an important issue facing the development of the newspaper industry. LED outdoor advertising set sound, light, electricity and other means of communication in one, is an ideal effect, the general public is easy to accept the publicity carrier. As a media company, has more experience in the advertising market, the intervention of outdoor advertising a higher starting point, can give full play to their own advantages, play interactive newspaper, outdoor advertising network, electronic platform, integrated marketing bundled to the advertising clients, integrated, multi dimension advertising can promote the newspaper ads can also cultivate a new growth point, promote the whole newspaper industry, and the advertising industry development. At the same time, outdoor advertising will put the public interest and the combination of advertising, play their own advantages, the newspaper roll in the electronic platform to play on this intuitive playback mode, will bring some people love to read newspapers to attract readers of our ranks, the formation of a new cultural propaganda position, expand the party newspaper the coverage and influence. This form of publicity, will bring economic benefits and social benefits combine to become a people love to see and hear and accurately convey the party and the government, while promoting a sound and effective propaganda newspaper advertising operations. Newspaper media company will be outdoor advertising platform, in the cultural and creative industries, planning and organization of large mass cultural activities, also can give full play to the advantages of the media, involved in tourism and cultural industries, the development of tourism commodities, integrated marketing of Suining tourism resources. The development from print media advertising to outdoor advertising, strong media industry chain, to seize the share of the advertising market in this regard, Luo Changfei President confidence.

Source: Suining News Network