Customers want is not cheap, but the feeling of cheap!

Love is a feature of human nature, everyone wants to get a free lunch". So in the sales, we may wish to meet the customer love to take advantage of cheap psychology, so that customers buy happy, but also make us earn more.

Small open a lamp store. He spent some time thinking about the layout of the store.

His store, in addition to all kinds of lighting products, but also display a variety of items: there are various small pillow Home Furnishing supplies, various locks, there are many small crafts etc.. There are so many things that his shop is crowded and messy, but his business is very good.

Once, a customer to Xiao Zhang's shop to buy lamps.

After some bargaining, the two sides were tired and sat down to have a cup of tea. At this time, he found that the taste of tea is very good, he could not help but ask Xiao Zhang: "what is this cup of tea with tea? "

At this time, Zhang took out a bag of tea generously to the customer. Zhang accidentally get customers buy one get one gift, that takes advantage of a very generous payment. In fact, Zhang has bought a lot of tea store.

If the customer is with the children together, then he can send more things. However, Zhang did not take the initiative to send something to the customer, but waiting for the customer to see something in the store when a request, he was very generous to the customer.

In fact, many customers in the purchase of the product, it will be because of the strange shop where there are so many things and asked Xiao Zhang, is not able to send something to him. Because he felt that he and Zhang made a big business, there must be something to give it?

Zhang is to take advantage of this kind of people want to take advantage of cheap psychology, deliberately not to say is a gift, and in the customer's request to pretend to be generous to the customer.

In this case, the customer but feel that they accounted for the cheap.

In this case, Xiao Zhang in the store filled with a variety of small items, that is, to make full use of the customer likes to take advantage of cheap psychology, so that customers are very straightforward and very happy to clinch a deal. Although customers accounted for a small cheap, but Zhang's business is getting better and better, get more profits.

In the actual sales process, such as discounts, free delivery, gifts, additional services, such as small cheap can make customers feel happy. If these small cheap can not allow customers to feel happy, then the sales staff can also prepare some special offers, special services to the customer a surprise".

However, we will encounter some insatiable customers account for a small cheap also want to account for cheap.

When we find that the other side has this tendency, it is best to immediately interrupt his unrealistic ideas, you can say: "the company has rules, I can not do so. "Or to the customer that we can not price or free gift reason.

When talking, it is necessary to bring just soft, as far as possible to allow customers to understand our difficulties and the company.

Summary

Be sure to make the customer aware of their own cheap, if the customer feel due, then we pay in vain.

Preferential policies should not be too frequent, otherwise the customer will not think this is a rare opportunity, it will not cherish.

Meet customer petty psychology to match up to ensure our "cheap" is the customer's appetite.

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