"XLED" game each other in the next five years, we will watch TV?

According to the Securities Times reported that the current Chinese TV display technology competition is reached intense, since this year, the new liquid crystal display technology represented by ULED significantly enhance the expressive quality, promote the development of LCD TV display level. On the other hand, Korean brand led OLED TV despiteits yield pressure, but also increase the market promotion. ULED, OLED who better picture quality, who will be the mainstream of the future TV, and then look down.

ULED, OLED's past life

2011, LED backlight LCD TV development is faced with a low dynamic range, lack of sense of hierarchy, narrow color gamut range, moving screen is not smooth several major technical bottlenecks. At this time, the performance of color and contrast in the performance of the OLED TV is more apparent, some foreign brands OLED TV began to be active in major exhibitions.

To break the foreign monopoly OLED display technology, and enhance the level of LCD TV display, Hisense put forward the "high dynamic range, high color gamut, high resolution, high movementsmoothness" four quality research and development goals, and officially launched ULED technology research projects, the purpose is to reach or exceed the level of OLED in the picture, then turn to achieve layout overtaking laser display.

ULED through the key technology innovation control, multi partition dynamic backlight adaptive peak brightness upgrade, high color gamut technology and the two optical lens design, through the LCD TV super high-definition display technology limited in dynamic range, color, and motion picture fluency aspects. Up to now, ULED has launched the two generation of planar and curved ULED products. According to a study by the Southeast University, covering the peak brightness, contrast, color gamut dynamic rate and power consumption ULED 5 key indicators is better than that of OLED, black field brightness, horizontal and vertical pixels 3 indexes and OLED performance.

A single picture of the performance in terms of innovation, ULED backlight technology and image algorithm coupled with quantum dots, 4K liquid crystal display technology, OLED has made in its most dynamic contrast and color performance is good at the advantages no longer exist. While facing the OLED "short service life, large screen is difficult, slow response time caused by the ghost" OLED technology defects still need to further improve and mature development time.

The next 5 years, U/OLED who has more potential for development

According to IHS forecast, the next 5 years, the proportion of OLED gradually increased, reaching 2.7% in 2019, LCD shipments remained stable, accounting for more than 97%, is still the most mainstream display technology. To ULED as the representative of high-definition LCD technology still has some room for development. Hisense TV technology leader Cao Jianwei in the September 15th national media open day activities in the future development direction of ULED tv.

First, the resolution, the current Hisense ULED products all use 4K resolution, and will be launched in 2016 8K ULED tv. And just in the domestic market to increase the promotion of OLED is still the main push 2K products, the rhythm is obviously a lot of slow beat.

Secondly, the next few years ULED in limited power maximum peak brightness can reach more than 1000nits, can achieve a larger range of HDR, dynamic image contrast is higher, more real, rendering the content clearly. The high brightness part of the OLED HDR TV is difficult to break. This is because the higher the OLED peak brightness, the brightness of the region should be OLED pixels, the higher the temperature, the faster the attenuation of OLED pixels.

Third, ULED color performance in the next few years will be combined with quantum dots and liquid crystal color film, Blu ray LED technology rapid development, and gradually close to the ITU in the ultra high definition of the definition of the latest color standards BT2020.

Finally, with the development of thin film technology and surface hardening technology, the thickness and curvature of LCD TV will be realized. 2015 CES, Sharp has demonstrated its cylindrical LCD display products. Therefore, for the OLED thin and the future can be curled advantage, ULED is not a way out.

It can be predicted that in the next 5 years, LCD TV is still quite strong vitality, which is sufficient to affect the pace of development of OLED tv.

Third forces? Rise of laser TV

"People regard CRT as the first generation display technology, PDP, LCD as the second generation of OLED, as the third generation of laser, as the fourth generation, Hisense's efforts are: second generation to maximize through innovation, at the same time directly over third generations, promote the development of the fourth generation of laser tv. The next 5 years, the next generation and the fourth generation of display technology will be synchronized to import, it is possible that the laser TV ahead of maturity in. Hisense chairman of the group in the media open day given Hisense in the development of technology to determine the crossroads.

Hisense in September 2014 launched the world's first set of ultra short focus projection, passive bionic screen, smart TV features and 5.1 audio laser theater products. Is expected next year, Hisense laser TV will set a high brightness, high color gamut, 4K ultra high resolution three large screen projection key technology in one, the effect reached or exceeded the same size LED tv. The new type laser display with a large screen, color really, the advantages of low cost, the choice to 65 inches and above large screen TV consumers, can not resist the temptation, and change their choice.

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