DELL adheres to the direct model Yuzuo India market first

On April 10th news, according to foreign reports, DELL said the day before, have to get rid of the downturn last year, the company's business is a big rally, especially in emerging markets such as India and Chinese.

According to Reuters, DELL's senior vice president of U.S. operations PC - Parr (Ro Parra), said through direct sales model, DELL has become the number one u.s.. We hope to become the leader in the PC market in China, India, Eastern Europe and Russia in the same way.

Parr said: if you can win the market share in the United States and other markets outside the United States, then the company's sales will double. Therefore, expanding overseas market share is very critical for us."

Not long ago, DELL CEO Kevin - Rawlins also said that if we can maintain the current growth momentum, then DELL's annual sales will increase from $55 billion 900 million to $100 billion.

In this regard, ETA Roger, President of research institutions - Kay (Roger), said: speaking of easy pull, do it hard. DELL faces a variety of challenges in overseas markets, such as the low credibility of the business, some consumers prefer to use rare to go there to buy PC. This is the drawbacks of direct marketing model.