DELL in China will be "a bold experiment" attached printer and software service

DELL, the world's leading computer maker, a single digit increase in performance, Wall Street analysts began to release this week discontent mood. In this regard, DELL CEO Kevin public commitment to DELL in the future will be more bold". Reporters learned yesterday, DELL plan bold measures, there will be little to put into effect in China, peripherals and printing sector will become an important new growth point, and even the shadow of the software sector.

"We're too conservative"

Foreign reports, DELL is expected to increase revenue in the first quarter of this year will remain at 6% to 9%, while previously, DELL's revenue growth has always been the figure of two. In the highly competitive IT circle, DELL's performance has been rare, but Wall Street has always been on DELL high standards and strict requirements". The industry noted that this week there are a number of analysts on DELL expected a single digit increase dissatisfaction and confusion.

Under pressure from Wall Street, DELL began to act. Rawlins admitted in public this week, the third quarter of last year and second failed to achieve the target, mainly because we too conservative, in order to overcome the slow revenue growth, profit decline, DELL should be more bold ".

DELL headquarters has been reported that the United States due to slow growth in the U.S. market, the company's future business growth is mainly concentrated in the overseas market. In the fourth quarter of last year, China's PC market analysis report is just to verify this statement. Data show that DELL shipments in China increased by 50.4% over the previous year. Among them, the server ranked 23.9% in the first place, the laptop's annual growth rate is reached an alarming 86.9%.

Emphasis on printers and software services

DELL is also secretly experiment in China other bold measures.

DELL China is a long time to pay attention to the external peripherals and printing sector is being paid attention to. It is reported that DELL has 3 PDA handheld computers, 7 printers, projectors, the 9 models of liquid crystal display quietly arrived in the Chinese market, and the release rate of new products will only be more and more quickly. Earlier this year, 30 inches flagship LCD monitors into china.

It is noteworthy that DELL in China and even software services are also beginning to try. The day before, DELL launched DELL software China oriented service, is the family and small business users, the main mission is to help the user to answer the relevant software, operating system, virus removal and other issues, and get a small fee from. This seems to be DELL's large-scale attempt to start the IT service business model in china.

Rawlins has said that the company's earnings results will once again prove that its direct sales model is perfect, no doubt. DELL Chinese mission is obviously the boss's commitment to implement more market, not only to keep the computer business, the printer for more than a year in China opened the situation, and even began to face competition with HP. In contrast, Lenovo's computer business in China to maintain a strong deterrent to DELL, computer peripheral business is a long malaise, the confrontation between the big two will continue.