DELL products go to fashion luxury intends to reverse the declining sales strategy

November 14th news, DELL is trying to improve its image to reverse the slowdown in the growth of sales. DELL to shake Apple's leading position in fashion products, however, DELL's pursuit of fashion, but it is difficult to catch up with its smaller competitors.

Reuters reported a "fashion" vocabulary using DELL recently published in various Hollywood trade magazine advertising, decoration and many gems around DELL portable music player beautiful pictures.

DELL launched a new version of the XPS desktop computer to give up the beige box used before, but the use of design of streamline of titanium alloy, silver and brown and white, to show strength, dramatic effect and free spirited style. XPS game console in front of the chassis has a backlit plastic plate, indicating that has been ready for combat. The computer's keyboard is blue.

DELL launched a game notebook allows users to choose the color of the 16 enclosures. DELL in the online advertising to promote the experience of the XPS computer to people, and promised that the computer has a primitive power and super fashion".

DELL's chief executive, Kevin Rollins, said on Thursday that the XPS product line was key to DELL's strategy to boost profits by selling high-end, more expensive computers. DELL's sales revenue has fallen for six consecutive quarters, as DELL lowered the price of entry-level computers.

DELL is responsible for mobile product marketing manager Gretchen Miller said in an interview, we will pay more attention to fashion. Desktop computers are moving from the back office to the living room.

DELL is committed to efforts to reverse its consumer business. At present, DELL's main sales for the enterprise market. Consumer business accounted for only 15% of DELL's total sales revenue.

Compared with apple, DELL is still a giant. According to market research firm IDC data show that DELL's PC market share in the United States reached 33.2%, while Apple's market share is about $4.3%. However, Apple's PC sales in the third quarter grew by 45%, making DELL's growth rate of less than 12%. U.S. PC market growth in the third quarter of 17%.

Market research firm Endpoint Technologies President Roger Kay said that if I was in DELL, I would like apple as an example of the Associates. Apple has made great success in the computer field. They are worth catching up with.

Rawlins said that DELL launched XPS series products will help DELL with high price products to achieve the balance of the total product class. The sales price of high-end XPS desktop computers is $1849, while the price of DELL's entry-level desktop computers is $399. XPS game notebook sales price of $4610.

Rawlins said, we are very satisfied with the successful launch of XPS series products. The user is not interested in the backward technology. Users are really interested in great technology and leading technology.