Development trend of O2O lighting industry marketing model

Abstract: the advent of the mobile Internet era, the Internet thinking under the illumination of traditional enterprises with cross-border subversion, O2O mode to the LED industry to bring new inspiration, lighting enterprises how to use the B2B and LED era prevailing counter attack electricity supplier electricity supplier enterprises through new business platform upgrading and transformation? Therefore, the reporter interviewed Xu Zhen, talked about the traditional store electricity supplier transformation of the spiritual journey".

In Xu Zhen view, e-commerce has profoundly affected the younger generation's shopping habits, which is an indisputable fact. In this background, the lighting industry is no doubt to be coerced, whether manufacturers, wholesalers or retailers, the wholesale market, retail stores, there are different degrees of change or be changed, I think that the electricity supplier is a trend. "

In fact, as a traditional store lighting market has long been recognized that the electricity supplier is the realization of the rise of the new market opportunities can not be missed. At present, around the lighting market, in Changzhou Zou district gathered nearly 70 thousand large and small professional electrical stores, mainly to Taobao as a platform, a small part of Tmall platform. They do not stock, do not store, relying on the market supply and logistics, to help the market wholesalers to sell products to all parts of the country, greatly increasing the market shipments. Lighting market is actively building its own e-commerce platform for business services. Xu Zhen told reporters.

So, what are the effectiveness of the transformation of traditional stores? Xu Zhen responded that, after the transformation of our market, the merchant has a more understanding of the electricity supplier, and we use the real shooting mode, the entire lamp market moved online. At the same time to contact the country 8 to 10 similar to the market in the same state of the wholesale market, copying the mode of cooperation with Frankfurt to Aladdin as a platform, you can serve the country's total area of 70%, the population of 85%. However, lighting products, unlike standard parts, such as a mobile phone; not like daily necessities, such as a bag of washing powder, hand can be used. Therefore, lighting electricity supplier is also inseparable from the line service system platform for escorting the collar. "

In the interview, Xu Zhen also faces lighting market business era of opportunities and challenges, and the reporter said: "a strong professional determines the area affected, lighting industry determines characteristics it is difficult to appear like Taobao, Tmall, Jingdong, this kind of simple trading platform. And the larger the amount of procurement determines the customer will not easily traded online. But e-commerce can increase the sales of businesses, while the electricity supplier to expand the visibility of the store with the door, this is our opportunity and challenge. "

Electricity supplier for the lighting market, what is the point? What do you want to do with it? In this regard, Xu Zhen said, "we can make full use of electricity providers to expand visibility, as the store with the passenger door, because around the lamp electricity supplier is currently the vast majority of sales are standard, and can provide basic customer service service. However, the customer needs for non-standard parts, not only the need for after-sales installation and maintenance services, but also the need for pre-sale design and other professional services. At the same time, the use of electricity providers to increase the sales of merchants with this advantage, to extend the sales channels of their own businesses to be more broad. "

For electricity providers and physical stores who replace who, who subvert who? The argument, Xu Zhen does not recognize, according to our understanding, similar to Tmall or Taobao these major shopping sites, currently in the sale of lighting products, mainly standard parts. And all kinds of non-standard products, the selection of different types of lighting products according to the different needs of the family decoration style; engineering lamps need to set the required lighting or lighting effects in advance according to the different functions of the building and. These require a large number of pre-sales and after-sales work, such as the early design, the lighting effect of the grasp, installation, maintenance, etc., a little larger project is related to the bidding, it is difficult to deal online. While the existing lighting market to create a virtual store + store, online negotiation, shop, look like + offline transaction service, O2O model of e-commerce platform target, while providing consumers with better services and platform. "

Finally, Xu Zhen stressed that "O2O marketing model will be the development trend of lighting industry in the future, we should timely grasp the market trends, through the network of sales channels, more and more perfect for agents, not exclusive benefits, but take win-win and sharing ideas, this approach not only innovation, but also laid the foundation for the promotion of its own brand. "