Digital TV Industrial Park located in Hongkou Shanghai has pushed 109 sets of programs

Announced at IPTV in Minhang, part of the region of Pudong to promote large-scale commercial, digital pay TV also reported yesterday in the Hongkou District government. In wireless technology and broadcast satellite before mature technology first to take end-user market in Shanghai, one of the same media interaction and the IPTV in Shanghai area "enclosure". Yesterday, Oriental Cable Network Co. Ltd. and Hongkou District government signed a strategic cooperation framework agreement, both in the construction of Hongkou District digital TV products R & D, production, business office and other functions of the digital TV Industry Park, the framework of cooperation between the two sides will be involved in all aspects, including digital pay TV in promoting large-scale Hongkou.

Shanghai IPTV days before the official business

The reporter learned that, with telecom, Netcom, Shanda, a large number of troops stationed in the industry giant Changhong, the concept of network television has become increasingly popular". A few days ago, approved by the State Administration of radio and television, Shanghai media news group (SMG) and the Shanghai telecom company jointly launched the official business of IPTV business. Compared with other provinces of the 100 thousand user scale test network, SMG and Shanghai Telecom began commercial network coverage to Minhang and Pudong New Area in the two regions, covering millions of people. In the face of the rapid industrialization of IPTV, as early as three years ago to enter the commercial operation of digital TV is still difficult to move forward.

The face of aggressive IPTV commercial potential, Oriental cable, a senior official has pointed out, do not rule out the policy of public opinion is the hot side of the strategy adopted by the public relations strategy, in order to create social pressure and market demand. The source said, due to the IPTV is not mature, the next 3 years can not fight against digital TV, digital TV will remain the mainstream. IPTV all the way to digital TV in stride forward singing militant songs awkward period no small pressure, the reporter learned that, although the digital pay TV has made no small achievements in the country, but in a Shanghai market, currently only won 80 thousand market share. Interactive television executive vice president Gao Yue told reporters that the average distribution of 80 thousand regions in Shanghai, the number of digital TV users are not representative of the specific, so there is a certain number of problems to make digital TV users to quickly upgrade.

Wired digital TV

Previously, the digital TV market force more performance in a series of market behavior of media on the face of the overbearing IPTV, originally not close joint cable network began to "boost", choose Hongkou District as a breakthrough. Seen from the construction of the leading group headed by Hongkou District mayor Yu Beihua and Oriental Cable chairman Liu Yadong two heavyweight co starred, both in the program pinned up. Shanghai digital TV industry park will be aimed at "TMT" (Media Communication Technology) a new trend in the development of the industry, make full use of the regional advantages of Hongkou District and the Oriental cable industry advantage, to jointly promote the development of digital TV industry chain.

According to reports, the park will be completed in a few steps. Construction of a total construction area of 5000 square meters, focusing on the digital TV industry chain related research units and enterprises to form a scale effect. The entire park will expand the service efficiency of e-government, e-commerce and digital TV interactive media, digital media organizations and promote the service life in the industrial chain of TV and network technology industrialization, to build Shanghai digital TV industry base.

Shanghai market is currently only 8 digital TV subscribers, is expected by the end of the year up to 100 thousand. SiTV relevant department official told reporters that the Shanghai area has now launched 109 sets of digital audio and video programs, which this year, a new cast of intelligence and lottery channels, and launched a high-definition professional pay channel. Allegedly, before the end of this year will be opened at the Cara OK channel.