Digital TV users in China for 06 years will exceed ten million penetration rate is not high

Day ago, SARFT's "radio and television information" magazine (R&TI) released "2005-2006 Chinese digital TV Industry Report" shows that as of the end of 2005, China's digital cable TV subscribers reached 4 million 393 thousand, by the end of this year, this figure will exceed 10 million.

The report notes that in 2005 the global number of digital TV users reached 170 million, an increase of about 40 million over 2004. The UK is the current digital TV penetration rate is the highest state, has reached 70%, followed by the United States, a penetration rate of 55%, the Japanese digital TV penetration rate of 50%, the average European digital TV penetration rate is about 30%, the global average digital TV penetration rate of over 16%. China's cable digital TV in 2005 through the overall conversion to achieve a major breakthrough, from 1 million 67 thousand in 2004 to the development of the 4 million 393 thousand. But the overall penetration rate of the national digital TV is only 1.2%, the proportion of digital cable TV is only reached 3.5%.

According to the report, the overall conversion of digital cable TV Chinese has made breakthrough progress, as of March 15, 2006, Qingdao, Hangzhou, Shenzhen, Mianyang, Nanyang, Wuzhou, Hechi city to complete the overall conversion. In pay TV, the number of media, Shanghai media, as the media Ding, China Film Group, China wired five pay TV operators integrated basically formed their own market pattern. Currently SARFT approved 130 sets of digital pay program, including pay TV 112 sets, the launch of the pay TV has a set of 95, paid for the broadcast of the set of 13. As of the end of 2005, in terms of the number of digital TV users, Guangdong, Shandong, Zhejiang, Sichuan, Liaoning, Shanxi province ranked; digital TV users have cable operators, the top ten are Qingdao, Shenzhen, Hangzhou, Foshan, Dalian, Taiyuan, Mianyang, Guangzhou cable, Nanyang, Shanghai, of which nine are the implementation of the overall conversion operation.

The report said that in 2006 the development trend of China's digital TV will have the following five characteristics:

First, the overall conversion of full flowering. This year, Guangxi, Hainan, Shanghai, Tianjin, Chongqing, Hebei, Beijing, Zibo, Ningbo, Xiamen, Fuzhou, Quanzhou, Linyi, Zunyi, a large number of provinces and cities will start the overall conversion;

Two provincial / inter provincial unified operation mode to further expand. By the provincial network to build digital TV front-end, around the city to carry out digital TV business by the provincial front mode first in Guangxi, Jiangxi, Shaanxi and other provinces have completed the integration of networks, such as Guangdong, Liaoning and other provinces, although not complete network integration, but the first digital TV business through business cooperation, the province will signals are transmitted to the city without cooperation to build independent front to carry out digital TV business. In the 14 cities in the integration of the cable is located in the provinces of, but are common to build the front-end platform in Wenzhou. After the completion of the overall number of Hangzhou China conversion, but also to expand its program to other provinces and cities. This model can achieve resource sharing, avoid duplication, and even for the future of CA, data broadcasting and other technical interfaces of a unified standard to bring a positive push.

Three is the digital TV value-added services began to really value". Cable TV network has been the main transmission of television programs, although also carried out value-added services such as data broadcasting, but with little success. With the implementation of the overall conversion, digital TV set-top box terminal will be rapidly spread, under the effect of this scale, the added value of digital TV platform will be able to play. This year there will be more information service providers involved in digital TV platform, value-added information services may even pay the first bucket of gold before the pay channel.

Four is the high definition and direct broadcast satellite industry chain began to build. This year, June 5, HD Movie Channel CFGC will launch; direct broadcast satellite will be launched in August. HD and live satellites in this year will explore the mode of cooperation between program providers, broadcasters, operating agencies, the formation of a new industrial chain.

Five is the program resources in the new media pattern began to redistribute. In digital TV, pay TV, high-definition TV, direct broadcast satellite, mobile TV, mobile phone TV, TV, IPTV and other city outdoor operation mode, transmission mode fully surfaced, production and distribution, the original television program broadcast, video distribution business process has been unable to meet the new market rules, program resources will start in the re allocation of such a pattern of new media, and through the adjustment of industrial policy and market regulation gradually run out of the new regulations.