Ding Long: LED lighting Lighting City in the next 2-3 years will be a large number of failures

OPPLE CEO Ding dragon recently attended a LED lighting conference said, "the current situation of Zhongshan Ancient Town deserted LED Lamps lighting accessories city will soon transfer to the country LED Lamps lighting accessories city, I believe we can see a large number of lamps lighting city will close in the next 2-3 years. "

At the same time, Ding also bluntly warned that the current industry is keen to do the online LED lighting mall boss. Ding Zong said: the online business platform is generally the boss second fight, the second child to live very difficult, three old four basic nothing. OPPLE this year, trading volume in the electronic business platform has about 60% growth, but the profit is not much growth. The online platform trading volume is not growing, which I believe as long as the electricity supplier manufacturers will know, on-line from OPPLE nearly two years of double line under the online trading volume, have some growth, but the line in synchronous growth, I feel will replace the line under the line is overdone. Industrial LED lighting lamps online platform is expected to be a cloud. "

For example, he said, OPPLE engage in OPPLE home online industry platform is actually an example of failure. Analysis of the reasons he said: "not a peak of lighting industry, basically is not what the user stickiness, that is to say this kind of industry platform is difficult to have much traffic, businesses will eventually go to Tmall Jingdong there. "

OPPLE lighting can now be said to be China's home LED lighting market, the most well-known suppliers, market reputation is one of the best. However, Ding said that OPPLE is still far from the capital can be proud or proud. He said that in 2015 China LED lighting market capacity is about 2 more than 100 billion, home lighting market is about 30% more, that year, domestic lighting market capacity is about about 60000000000. OPPLE this year in the home lighting market revenue of only about 3000000000, the market share of only about 5%, far from being a major supplier, at best, a little ahead of other suppliers.

But it also shows that China's home LED lighting market for most people there are business opportunities, market monopoly is still far from being formed.

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