The impact of IPO revenue, auroral data secret channel

[LED] China Vtion to China shortly before the auroral Commission submitted a gem prospectus draft report for the first time, according to the book submitted to the prospectus on the SFC website Mitsuo Aurora, China LED net for the most interesting revenue and outlets two do detailed analysis.

LED beat the traditional business, 2015 will exceed 60%

According to the prospectus, 2012 to 2014 three male Aurora, the company's main business income was 1 billion 431 million 150 thousand yuan, 1 billion 582 million 670 thousand and 400 yuan and 1 billion 889 million 740 thousand and 700 yuan, compound growth rate of 14.91%, sustained growth. To the first quarter of 2015, the main business reached 321 million 92 thousand and 600 yuan, of which LED business accounted for more than 52.11%, more than the traditional lighting business.

(mapping: China LED network data sources: prospectus)

(mapping: China LED network data sources: prospectus)

From the main business of the proportion of visible changes, during the reporting period, the company LED lighting products sales revenue accounted for rapidly increasing year by year, has increased from 6.31% in 2015 to the 2012 1-3 month 52.11%; the corresponding company, the traditional lighting product sales declined year by year, has fallen from 93.48% in 2015 to 2012 1-3 month 44.15%. Earlier, Zhang Yutao, chairman of the company in 2015 to do the strategic deployment, the proposed LED sales accounted for more than 65% target in 2015. Overall, the company's main product sales structure changes in line with LED lighting products to accelerate the replacement of traditional lighting industry trends.

Domestic channels sink three or four lines of foreign leveraging cross-border electricity supplier

(mapping: China LED network data sources: prospectus)

From 2015 the main business of the auroral region structure, auroral is mainly dominated by domestic, occupied 98.64%. While foreign countries accounted for only 1.36%. On the domestic part, mainly divided into central China, Southern China, East China, southwest, northwest, North and northeast of the 7 regions. East China, Southern China and East China three regions more than 60%.

For domestic channel construction. According to the prospectus, the current three hung aurora in the domestic market channels are mainly concentrated in the second one, and other economically developed areas of the city, relatively speaking, the development of three or four City sales channels need to be strengthened. Therefore, the future intends through the construction of the equity investment projects of "entity marketing network expansion project, the sinking" sink further entity marketing channel to the three or four line of the city, to further improve the company's sales network; on the other hand, the company mainly concentrate in the commercial, office, industrial, commercial and other outdoor equipment field. In the field of Home Furnishing put relatively less resources, and a late start, at present, the business of revenue and gross profit contribution of smaller companies, the Future Ltd intends to raise investment project of O2O business platform construction project "and" entity marketing network expansion project to improve the sinking "vigorously expand Home Furnishing retail channels.

As for the development of overseas markets has been relatively weak, the data show that the future intends to raise investment projects through the cross-border electricity supplier overseas market expansion project to strengthen the development of overseas markets.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).