Discussion on marketing strategy of LED lighting enterprises in China

Since 2003 the Ministry of science and technology has led the establishment of the national semiconductor lighting project coordination leading group, the LED has issued a series of policies to support the development of LED lighting industry. 2009, the Ministry of science and technology to start the Ten City million semiconductor lighting application engineering pilot. 2011, the national development and Reform Commission, the Ministry of Commerce, the General Administration of customs, SAIC, AQSIQ jointly issued the ban on the import and sale of general lighting.

The development of LED lighting today are many people outside the industry are optimistic is an indisputable fact, one might question today's LED will be the photovoltaic industry in the next, but I firmly believe that the development of LED industry has a completely different nature of the photovoltaic industry, in a new generation of light before will not disappear (why not discussed).

Through the development of landscape lighting, outdoor lighting, LED lighting into the high-speed development period, there are three specific reasons: one is the favorable policies, the two is the technical upgrading of products have to replace the traditional lighting products, three consumer perception of LED lighting more and more clear. Since 2003 the Ministry of science and technology has led the establishment of the national semiconductor lighting project coordination leading group, the LED has issued a series of policies to support the development of LED lighting industry.

2009, the Ministry of science and technology to start the Ten City million semiconductor lighting application engineering pilot. In 2011, the national development and Reform Commission, the Ministry of Commerce, the General Administration of customs and the State Administration for Industry and commerce, quality inspection bureau jointly issued a "gradual ban on the import and sale of ordinary incandescent lighting notice", from October 1, 2012 onwards by the power of phasing out incandescent lamps for general lighting. 2012, the national development and Reform Commission, Ministry of finance, Ministry of science and technology to organize the annual 2012/2013 semiconductor lighting products financial subsidies to promote the project, leveraging LED in the field of lighting, especially in the field of bulk user applications. In 2013, the national development and Reform Commission, Ministry of science and technology, the Ministry of finance, Ministry of housing, quality inspection administration jointly developed the "planning" semiconductor lighting energy industry, the average annual growth rate of output clearly promote energy-saving lighting industry LED about 30%, in 2015 reached 450 billion yuan, which should be used LED lighting products 180 billion yuan; the formation of 10-15 core the technology, with more independent intellectual property rights and the well-known brand, quality and competitive enterprises.

LED lighting cake is very attractive, good market prospects, attracting the brightest capital began to flock into the field of LED lighting. With the progress of technology and policy driven spiral effect to play a role, LED lighting costs continue to decrease, the product cost significantly improved. An increasingly high price, global cut-off lock up incandescent lamps, LED lighting technology policy of continuous improvement and maturity, LED lighting product price increase...... Driving the development of China LED semiconductor lighting industry by leaps and bounds.

Now 10 years later, China's LED lighting industry has made great achievements. LED in landscape lighting, film and television stage lighting, emergency lighting, airport lighting, road lighting and other areas of application has been quite mature. Indoor lighting research and development, so that the pace of LED into the field of indoor lighting.

2013, LED lighting applications into the era of indoor lighting, the next three years will usher in a good era of LED lighting indoor applications, will be the golden period of the development of LED lighting industry. CITIC construction investment research report also believes that the outbreak of LED has come, in 2012 China's overall LED output value of up to 205 billion 900 million yuan, of which $159 billion belongs to the downstream terminal applications, accounting for 77.2%. By 2015, the global LED lighting market will reach $44 billion 200 million, penetration rate of 38.6%. Over the past two years, the price of LED lighting products continued to decline by more than 30% a year, the price of LED is a major obstacle to large-scale promotion is gradually weakened.

Currently in the terminal market, whether dealers or consumers, for the acceptance of LED lighting products significantly improved. This also indicates that the LED lighting market in the terminal period of explosive growth really came. LED lighting market demand, consumer acceptance of the terminal gradually improve, for the LED lighting industry, these are undoubtedly positive signals.

In this context, to deepen the construction of terminal channels naturally become the focus of the work of LED lighting manufacturers. From the beginning of the second half of 2012, "channel construction" has become a very hot topic. According to industry research shows that, although the 2012 domestic LED manufacturers to the channel model of revenue accounted for less than 2, but in the past two years LED lighting manufacturers have already started the distribution of channels, and traditional lighting manufacturers have also accelerated the transformation speed to consolidate their own channels. With the initial LED lighting product sales mainly through all kinds of projects is different, the application of LED products has entered the commercial lighting, office lighting, Home Furnishing lighting market, consumer awareness of LED is earlier than the market expected.

In this case, LED lighting will be the same as the traditional lighting channels have to get the world". Deepening the channel Moupian layout, brand building, is an urgent issue.