Discussion on the design direction of LED lighting in shopping mall

Review: remember the first time to do business lighting is more than a decade ago, when the requirements for commercial space in addition to the use of features, it seems more important is the visual impact. The first time in the domestic lighting design of commercial space also has ten years, began to consider the overall design reflects more space and atmosphere feeling, obviously, with the consumer experience demand increase, seems to have a relative lighting design for store operators their own understanding and views.

After more than ten years of time, we can see that the mall lighting to meet the basic needs, began to seek breakthrough progress. For example: from the theme of the theme of innovation, new light source (LED) applications, and then to the use of new lighting products, shopping malls lighting system is also synchronized with the design of the mall and change. Through the following topics, I hope to communicate with you to discuss: the basic situation of commercial lighting, and further explore the possibility of commercial lighting and design direction.

Note: the topics covered by the article are large commercial space, retail stores or brand stores are not in the scope of discussion.

Each of the hills -Shopping Mall Vs.Department format characteristics and distinction of Store

The so-called targeted, to better understand the mall lighting, we must first clear the main categories of shopping malls. So many years of commercial lighting design work, I personally prefer to divide the large-scale commercial areas into the Department Store (DepartmentStore) and ShoppingMall (shopping mall) two categories. If from the perspective of consumers simply describe the difference: "shopping mall" is to look at the goods, in the shop goods and enjoy the space brings comfortable atmosphere; and "department store" is in commodities, goods and more integrated, more targeted, the purpose of consumer behavior.

"Department store" (Department Store) - the price of goods is the protagonist

Department stores are usually located in crowded metropolitan areas. And this kind of commercial space for each city is located in urban area of gold and most must use space maximum efficiency. Therefore, the dense commodity display is its spatial characteristic. Between the counters and counters are based on defining the space and ground the ceiling line to complete, in addition to the distribution of the counters in the wall between the obvious wall segment, the remaining counters are not obvious distinction, often customers walk to a regional brand the. Although the department store counters also considered arrangements, but because of its open nature, relatively speaking, department store counters for rich layout messy feeling. There are other old department stores in Shanghai and the Pacific department store Nanjing road in this type of domestic shopping malls; Beijing, too Jun department stores, department stores, Shin Kong etc..

The department store is directly presented with the primary purpose of selling the goods, so is the most intuitive and the price on the goods shelves of a superb collection of beautiful things, we can seldom see the significant features of the brand image, to meet this premise, is to consider the space and visual comfort, therefore, you can intuitively recognize how: the shelves and shelves of goods in the light, this is the main task of lighting.

"Shopping mall" (ShoppingMall) - the atmosphere is the protagonist

Compared to department stores, shopping malls this form is the rising star. With the fierce competition in commercial sales and a large number of land has been constantly developed, the concept of shopping centers have been introduced into China, and there is a growing trend, the region's major shopping malls continue to appear.