Discussion on the development strategy of LED lighting industry in 2014

Positive pricing strategy is expected to bring a significant role in promoting the development of LED lighting market, and the price driven demand will stimulate further fermentation in 2014. In addition to the manufacturer's pricing strategy, the regional market and the subsidy policy for the promotion of LED lighting penetration has considerable help.

Due to the rapid decline in the price of LED lighting products, jointly stimulate market demand, so manufacturers continue to introduce a variety of LED lighting products in order to close to the price of traditional lighting products.

LED bulb lamp, for example, compared with 2012, this year, the price of LED ball bubble lamp product prices significantly accelerated, and the price difference between different brands is gradually narrowing. The positive price strategy of the first tier manufacturers is expected to bring considerable impetus to the development of the LED lighting market, and the price driven demand will stimulate further fermentation in 2014.

In addition to the manufacturer's pricing strategy, the regional market and the subsidy policy for the promotion of LED lighting penetration has considerable help. For example, there are still some areas of North America continues to implement EnergyStar subsidy program, and the price of subsidies after the lamp is more easily accepted by consumers. In addition, the implementation of the policy of incandescent light bulbs have been implemented on the LED lighting market development has played a greater role in promoting.

Discussion on the development strategy of LED lighting industry in 2014

In the channel, due to the regional characteristics of the lighting is quite obvious. As a result, the laws and regulations of different countries and consumer habits, but also indirectly affect the appearance of sales channels.

After LED lighting began to flourish, more and more manufacturers began to enter the competition LED lighting market and the traditional industry, whether it is for dealers or large retail stores directly into the channel, more and more manufacturers pay attention to management. Therefore, in the rapid development of LED lighting market, lighting manufacturers have access to technology and through the integration of resources to enhance competitiveness.

At present, most of the lighting manufacturers with a variety of wireless transmission technology as well as the overall intelligent control technology, and even with a variety of renewable energy green building solutions, so the future business is quite large. In addition, the brand image promotion can enlarge the lighting manufacturers bargaining space, also can get rid of the dilemma of sustained price competition. Lower the prices of products, strive for the standard case subsidies, vigorously carry out construction, acquisition and technology pathway pathway to enhance competitiveness, promotion of intelligent lighting, and enhance brand image, or is the main tactics for the development of 2013~2014 lighting manufacturers.