Discussion on the market situation of LED screen

Review: LED display and lighting industry as a high-tech industry, involves many disciplines of materials science, optics, thermology, electronics, computer, software, automation, mechanical engineering, decorative arts, and the above disciplinary system use, has high technical barriers.

Development of LED display technology and products in China for more than 20 years, with a spacing, stability, gray, brightness and other technical indicators continue to improve, LED display in more and more fields show their own unique advantages, and according to the current market situation, LED display will continue to maintain strong growth in space in a long time. Which will also encounter problems in the course of the development of all industries, today we are talking about the LED display industry at this stage of the barrier factor.

LED display four barriers

1, R & D and technical barriers

LED display and lighting industry as a high-tech industry, involves many disciplines of materials science, optics, thermology, electronics, computer, software, automation, mechanical engineering, decorative arts, and will use the disciplinary system, with high technical barriers. At the same time, due to the LED products are customized, personalized production, so the production process, quality control and stability of the technical requirements of high. The production of any link problems, may affect the quality of products, life and performance.

2, capital barriers

LED display and lighting industry is a capital intensive industry, the degree of automation is not high enough to ensure that small businesses can not guarantee product quality and production capacity, and therefore only in the low-end market price competition. In the current market environment, to participate in the tender to undertake large-scale projects, must invest in advanced machinery and equipment, improve production capacity and technical level. In addition, the industry's general mode of production for the production and engineering installation, the installation of the project led to a long period of return of funds, asset turnover is low, the size of the capital requirements.

Discussion on the market situation of LED screen

3, market and brand barriers

Enter the LED display and lighting industry needs to face a series of market and brand barriers. First of all, LED display and other major projects on the production of the company's qualifications, such as the strength of the scale is very high, has a brand awareness and has a successful project of large manufacturers, easier access to orders. There is no success of large projects and brand awareness of the general enterprise, it is difficult to participate in the mainstream product market competition. Brand enterprises have strong technology, advanced equipment, rich experience in the project, improve the after-sales service system and good reputation, the typical sample screen convincing, and ultimately win customers.

4, talent and experience barriers

The integrated use of LED display and lighting industry involves many technical disciplines, the manufacturing technology of semiconductor integrated photoelectric technology, electronic circuit technology, integrated circuit technology, image processing technology, information transmission technology, computer network technology, electronic product manufacturing technology, installation engineering, optics, chemistry, electronics, materials and other technical disciplines results the manufacturing process is complex and fine, including a series of process and control technology, therefore, need to have a group of optical, semiconductor, electronics, materials, chemical engineering, automation control and other areas of professional knowledge and experienced talents. LED products are widely used in many industries and fields, but also need to have a deep understanding of the individual needs of the application areas, in order to form a mature industry application solutions.

In addition, with management and marketing experience in industry talent is also essential, technical team and management, marketing team must through long-term cultivation, accumulation, integration to form an organic system, so heavy barriers to talent and experience a LED display and lighting industry after entry.