DisplaySearch:2009 global TV shipments exceeded 211 million units

According to the latest statistics show that in 2009, the market research agency DisplaySearch, global TV shipments rose 2% to 211 million units. In the fourth quarter of 2009, global TV shipments showed strong growth: global TV shipments grew by a total of 17%, while LCD TV shipments rose by more than the same period last year, a total of 50%.

In 2009, developing countries flat-panel TV market showed strong growth momentum, and promote the market share for the first time to seize the flat-panel TV total annual shipments of 75%, Chinese, flat-panel TV market shipments grew more than 100%, and flat-panel TV revenues accounted for more than 90% of the total revenue of the global tv.

In addition, in 2009, contributed to the strong growth of flat-panel TV is one of the main driving force is the average sales price of the TV down, part of the reasons for the decline was due to lower manufacturing cost and material cost, partly because the brand and sales channels of the profit space is compressed. However, in 2009, the average price of the global TV sales fell by more than 8%, while the average price of LCD TV sales fell by up to 24%.

On the LCD TV, despite the large size LCD TVs have been using advanced new technology, such as LED backlight or Internet TV, but in 2009, 40 inches LCD TV sales growth is still more than a 40 inch LCD TV market in developed countries is relatively mature on the North American sales.

LED backlight for LCD TV is not a new invention, however, LED backlight TV prices have tended to decline, so that more consumers can afford. At the same time, its low power consumption, thinner and lightweight shell design, as well as the quality of the image quality and more attractive to consumers.

However, in 2009 the price difference between LED backlit LCD TV and traditional CCFL TV is still quite high. DisplaySearch is expected in 2010, with the large number of LED backlight TV shipments, this spread is expected to be reduced. In the fourth quarter of 2009, LED backlight LCD TV accounted for only the world's total LCD TV shipments of 4%, but the market share of more than 40 inches and LCD TV accounted for more than 11%, more than 50 inches and LCD TV accounted for 24%. The larger the size of LCD TV, the higher the degree of consumer acceptance of LED backlight spreads.

2009 fourth quarter, Samsung electronics market share reached 23.6%, and a record high. Samsung high revenue mainly from its share in the global TV market shipments in the leading position, complete product size, layout and advanced technology, such as LED backlight LCD TV, high frame rate, which caused the average price of Samsung TV is higher than that of other brands. Currently, Samsung has achieved continuously for more than 3 years of global TV shipments and revenue champion. Its TV revenues accounted for 22.6% of total revenue in 2009.

LG Electronics (LGE) in the fourth quarter of 2009, the global TV shipments ranked second, while in the top five brands, LG electronics is the fastest growing. LG electronics in 2009 full year revenue share reached 13.2%, and, in the fourth quarter of 2009, its revenue share increased slightly to $13%.

The fourth quarter of 2009, SONY's share of its global revenue of the top third, compared with the 2009 third quarter soared by 9.9% in the year to the fourth quarter of 2009, SONY is the top five brands in the strongest growth in shipments. However, in 2009 full year, SONY TV revenue share was 11.5%, compared with the same period last year fell by nearly 2 percentage points.

In the fourth quarter of, global TV shipments and growth rates by application technology

DisplaySearch:2009 in the third quarter to the fourth quarter, the world's top five TV brand market share and growth rate ranking (http://www.digitimes.com/news/a20100223PR201.html)