Diversified innovation of semiconductor lighting enterprises to cope with the financial tsunami

"You have independent intellectual property rights, independent brands, which is very popular in the UK market. "In December 15th, the British Trade and Investment Department of Commerce, China market consultant Sun Lianda in Shenzhen deep Hualong science and Technology Industrial Co., Ltd. after a field trip, very sure that. It is reported that Sun Lianda and his party made a special trip to Shenzhen is intended to introduce the LED project for the 2012 London olympics. Deep Hualong industry as the Beijing Olympic venues LED project suppliers, Sun Lianda and his party's investment targets.

A number of core technologies to enhance the risk resistance

With the intensification of the international financial market turbulence, the global economic growth has slowed down, and the uncertain and unstable factors in the international economic environment have increased significantly. Now in the weakening of the international economic environment, "made in Shenzhen" to further survival and development is a serious issue in our city, many small and medium-sized enterprises, at the same time a long time a large number of export-oriented manufacturing enterprises in Pearl River Delta is also facing great challenges.

As a national semiconductor lighting standards working group member units, deep Hualong industry adhere to independent innovation, independent brand, with a number of core technologies, establish a diversified investment system innovation, enhance the anti risk ability of enterprises, won the favor of international market.

It is understood that the company was founded in June 2003, was originally a small business in Shenzhen. But from the beginning of the establishment, the company focused on the core technology research and development, in the LED core light source module and its application has made a series of independent intellectual property rights. It is reported that in the large size liquid crystal deep Hualong industry is the first self-developed two high-power LED lights display backlight source of the enterprise, and has solar and wind power system integration technology in the country of the original LED and the silicon substrate wafer level packaging technology of the multi grain (WLP). Fruitful results from high R & D investment, only last year, the company's funds for research and development reached 17 million yuan.

Stimulating domestic demand to accelerate the development of enterprises

I visited a number of semiconductor lighting enterprises to understand, this year the semiconductor lighting industry overall profit decline greatly, but the main advantage of Shenzhen enterprises to innovate in technology, pay attention to cultivate their own brand, swimming against the tide has shown strong survival ability.

The list of the day before announced the "second national semiconductor lighting products and Application Innovation Award, LED road lighting products Shenzhen bangbeier Electronic Co., the company developed the" best popularity award". This year exports suffered export tax rebates and the appreciation of the RMB against double blow, therefore, was originally expected to achieve a substantial leap in exports this year, the target is difficult to complete. Because the company has been focusing on technological innovation, and actively participate in some domestic city lighting engineering and lighting renovation project, the first half of this year, the company's sales last year exceeded the level of sales, sales of billions of dollars this year.

In the Seventeenth National Invention Exhibition, Shenzhen Kaixin photoelectric invented TOP lamp and U lamp products were obtained by Chinese Invention Association awarded the invention of gold and silver, and TOP lights the independent innovation is applied to the national stadium lighting project, with the Olympic project.

In November this year, China Building Decoration Association awarded Hualong science and technology industry, the national building decoration industry's most popular lighting energy saving brand". The company has started in Guangzhou Nansha seaside city as a leader of a group of LED complementary demonstration project technology street, CEO of Cen Ka hung in the external economic environment, unfavorable, will inevitably have some impact on exports. The recent decline in exports to the United States, Spain, Italy, Japan and denmark. But through the development of the domestic market, the company maintained a steady growth trend.