Domestic LCD prices sit parachute foreign giants fought high priced LED products

From 14999 yuan to drop to $9999 to $5000, SKYWORTH, TCL, Hisense, Konka and other domestic brands in full HD LCD TV 52 inches below the $10 thousand price action, has set off a surge in the LCD TV market. In addition, the domestic 32 inch LCD TV price has dropped from the original $2999 to $3999, 42 inches Full HD LCD also fell from the original $4999 to $5999. In the face of domestic brand price war, grasp the upstream LCD panel resources of SHARP, SONY, Samsung and other three foreign brands have claimed to not follow the "First Financial Daily" in an interview on the surface, but said to high priced LED LCD TV market. In fact, the price is quite sensitive to the LCD TV market, foreign brands are still loose on the price. Guangzhou Suning TV business responsible for population manager yesterday told reporters, SONY before the end of the two week of large size LCD TV prices, the average decline of 500~1000 yuan; and Samsung LCD TV on the weekend also lowered the price, the price of products including the mainstream products of 40 inches, the average decline of 1000 yuan. Foreign brands do not cut prices? Yesterday, SHARP business (China) Co., Ltd. Ozawa Min, general manager of ambition, first financial daily said that for the current domestic TV brands collective price action, SHARP will not participate in the follow-up. SHARP 52 Inch LCD TV is currently the cheapest one old models in the Chinese market retail price of up to $14990. Samsung Electronics China headquarters color TV product marketing minister Li Mingxu clearly said to the reporter: the cheapest Samsung 52 Inch LCD TV in a retail price of 19 thousand yuan, if it is reduced to the current price of domestic brands, it is impossible to have profit, so Samsung will not enter with the price war. Samsung (China) Southern China regional sales headquarters AV director Lu Zurong confirmed to the newspaper yesterday, Samsung recently LCD TV prices will indeed be an average of 1000 yuan. But he said he did not know the price of domestic flat-panel TVs this thing. SONY stakeholders told reporters that SONY LCD TV will not follow up the price. In the first line of the market, but the manager has revealed that SHARP has been rumored to follow up the possibility of price cuts, Panasonic is also ready to deal with price cuts this week or next action. A number of domestic brands, the relevant person in charge said to the newspaper, 9999 yuan of 52 inches Full HD LCD TV is impossible to make money, mainly in order to seize market share through price wars. Foreign provoke LED LCD TV "war" SHARP, SONY, Samsung, the three big foreign brands in the follow up "price war" at the same time, also will be in the market for the first time Chinese sales volume of LED backlight LCD TV price. In the Chinese market, the vast majority of LCD TV is based on the traditional CCFL (cold cathode fluorescent) backlight, LED backlight LCD TV with light texture, bright color, energy saving and other advantages, has been widely regarded as the international market in the future upgrading of LCD TV products. Starting this week, SHARP in China's eight major cities officially sold under the XS1A series 65V/52V two new LCD TV, sold 129 thousand and 990 yuan (65 inches) and $99 thousand and 990 ($52) astronomical. The same is 52 inches Full HD LCD TV, SHARP LCD TV than the domestic brand prices even higher than ten times. Why is there such a big price difference? Ozawa Minshi explained that, compared to the previous launch of LCD TV, SHARP XS1A series using RGB-LED backlight system, in terms of quality, sound quality, design and environmental protection has a qualitative leap. XS1A series is also the first time in the Chinese market SHARP LED backlight LCD tv. SONY, a person in charge said that SONY will also launch 52 Inch LED backlight LCD TV on Wednesday in the Chinese market, to seize the high-end market. Li Mingxu claimed that Samsung will be the end of the year in the Chinese market for the first time selling 52 Inch LED backlight LCD tv. The State Council Development Research Center, Institute of market economy market Advisory Center Deputy Director Lu Renbo analysis, after two years of foreign brands in the market China launched more than a price war, has made the LCD TV industry average profit of more and more low price space more and more small. At present, foreign brands in the market has changed Chinese sales strategy, is no longer involved in the price war, but the launch of high-end products ahead of domestic brands in the technology of two or three years, in order to seek higher sales profit, LED backlight LCD TV is a representative product of foreign brands in China started the transformation of sales strategy. The vast majority of domestic brands have not mastered the LED backlight this high-end technology, only Hisense has launched a 42 inch LED backlight LCD TV, in the domestic brand camp quite lonely.

Source: First Financial Daily