Domestic LED lighting enterprises can be divided into several types?

In recent years, the country began to advocate LED lighting, a lot of domestic lighting enterprises, these lighting companies can be divided into several types.

Domestic LED lighting enterprises can be divided into several types?

1 - strength Enterprises - although the future is bright, some confusion on the way

In recent years, with the development of the lighting industry, the domestic market some companies but also by industry revolution turning point have been involved in the lighting market, these enterprises have obvious characteristics: enterprise comprehensive strength, and diversification. These companies are literally tens of billions or even hundreds of billions of dollars in revenue, and not only the production of home appliances, accessories, and even some of the cross industry, cross domain management, called experience, strength. For these enterprises is its advantage, but also show the disadvantages of these enterprises, these enterprises are mostly concentrated in the products of high maturity, the brand also relatively high degree of product application, single function and low complexity inside the field has its own unique competitiveness, and the characteristics of the lighting industry is the product of low maturity and brand concentration is not high, application complexity is higher, and these enterprises form the reverse contrast, therefore, operators, managers of these enterprises to copy the mode of operation of the appliance industry in the north south but track operation of lighting industry, at the same time, these enterprises lack in turned LED lighting technology research and development capabilities, product supply chain integration ability, and so on are restricting the overall lighting business development of these enterprises. Also based on this, the home appliance giants have small choose to give up, half half will neither dead nor alive operation, is also not seen what action. Therefore, different industries, there are different characteristics of the industry, whether the right remedy should be considered the primary problem.

2 (Professional) - the future of the new industry, the road is still hesitant

There are many more like bamboo shoots after a spring rain out of the tour LED packaging business oriented enterprises, and in the past two years have attracted venture capital funding, state support, thus becoming the capital, the technology is not the lack of professional companies, these enterprises are in the field of LED industrial chain in one or several aspects of the performance is more prominent. As part of the company's main business. These enterprises have rich technology, is the leading domestic LED market force, but these enterprises in the real operation of the domestic market that is not so simple, product planning, price positioning, what kind of market strategy, way, what kind of promotion mode of practical problems such as what lies ahead. They used to do when the upstream industry chain enterprises in the marketing mode of supplier, the acceptance degree suffered a great challenge, while the domestic lighting market has become more mature, already had today threw a piece of money, tomorrow will result in some return hundred dollar bills in good time, and a far cry from the upstream supplier mode is simple transaction mode operation. You can see the monthly marketing expenses have snow flying, and shake free period of market returns make people anxious. This can not help but sit in the position of the boss who hesitated, the domestic market is not to do? So we see at the moment a lot of cutting-edge LED to enter the domestic market, a road kankankeke, hesitated, bewildered, not to see, be at a loss what to do, to see whether it has its own light distance. The domestic market is such, the channel competition has reached a stalemate, need to have a good channel strategy: Product + service + + continuous policy is a necessary path to maintain wait for domestic channels, and continue to wait for the last is the winner, one must believe.

3 old large ---- senior big, timely shot

As we all know, the industry lighting giant, international brands. The development trend of the LED industry is speeding up, the market began to hot, we can not help but ask, why these brands in the LED so far still seem to seriously make first appearance,?