Domestic LED seize the Japanese market product quality is a knock on the door"

After the 3.11 earthquake, Japan has become one of the fastest growing countries in the global LED industry. In order to seize the opportunity of the rise of clean energy market in Japan after the earthquake, China's LED lighting companies have vied for the Japanese market. However, the Chinese enterprises with low cost as a killer, in order to capture this dream of the huge market is also facing many bottlenecks and obstacles.

In the context of global energy saving and emission reduction, countries have ushered in the climax of the development of LED industry. In the energy crisis is particularly prominent in Japan, LED industry growth rate reached 200%, creating an alarming growth rate. After 3.11 earthquake, Japan has become one of the fastest growth rate of the global LED industry of the country. In order to seize the opportunity of the rise of clean energy market in Japan after the earthquake, China's LED lighting companies have vied for the Japanese market. However, the Chinese enterprises with low cost as a killer, in order to capture this dream of the huge market is also facing many bottlenecks and obstacles.

Focus on certification standards as early in the world announced disable incandescent lamp, Japan LED lighting industry in recent years has become the fastest developing areas, especially the "3 - 11 earthquake and nuclear crisis" as a powerful catalyst, energy-saving measures and with the Fukushima nuclear disaster in Japan, such as a strong wind to Japan in 2011 LED lighting penetration rate will be increased dramatically, Japan has become one of the world's hottest LED lighting market.

Domestic LED to seize the Japanese market product quality is astepping-stone to success"

Japan can be described as the current global LED market is the most mature country. The Japanese LED lighting market, not only subsidies and incentives from the government, there are a variety of chip giant, with international companies continue to promote, more energy-saving awareness, the LED product is very accepted by ordinary consumers, these factors prompted Japan LED lighting market matures. The increasing market demand prompted Chinese LED companies will also target the huge gold mine". However, want to have a share in the Japanese market for LED lighting, Chinese enterprise is not easy. In addition to being plagued by patents for a long time, the barriers to entry in recent years has gradually improved.

It is reported that from July 1, 2012 onwards, enter the Japanese market sales of LED bulbs and LED lamps must be certified by PSE. This marks the "LED" and "LED lamp" has also become the "Electrical Products Safety Act" control object, but also makes the export of the Japanese market, LED lighting products and more than a threshold. According to CQC international certification business department Zhang Li introduced, and now overseas companies want to enter the Japanese market, the main reference PSE certification. For those who want to enter the Japanese market electric company, PSE is a security compulsory certification. PSE has 2 types of certification mark: PSEDiamond certification mark (Compulsory Certification) is used to specify the product, PSECircle certification mark (voluntary certification) is used for non designated product certification. And this certification is only Japanese manufacturers or importers to take responsibility, rather than foreign manufacturers, so in Japan this certification is very strict and high visibility. In addition, EPS certification is not only the product quality, production process testing requirements, suppliers are also required quarterly inspection plant. For Chinese enterprises, only to get the PSE certification (Compulsory Certification) to enter the local LED lighting market in Japan, so this is the premise of Chinese manufacturers to enter the Japanese market, companies need to pay special attention to.

Product quality is the "knock on the door" LED scale of the Japanese market will grow rapidly. Not only to promote the continued development of the Japanese LED industry, but also attracted foreign manufacturers competing to enter the Japanese market to participate in competition. However, foreign LED companies are not only faced with obstacles from the standard, but more importantly, the strong competition from local companies. It is understood that the majority of the high-end market in Japan by the local LED companies to control, peripheral enterprises because of patent, policy and brand factors difficult to obtain competitive advantage. Relevant industry believes that, in order to successfully enter the Japanese market, we must first start from the most basic product quality. Japanese rigorous and careful image has been deeply rooted, in "domestic priority" principle, Japanese customers are often very high requirement for the quality of imported products. In the face of pursuit of perfect quality of the Japanese market, domestic enterprises only run real quality from the start, to avoid any false information or exaggerated, answer customer questions or to Japanese customers in Japan to introduce products should be true and reliable basis. Although it is difficult for Japanese customers to develop, but once the successful development of the latter is relatively easy to maintain the credibility of the Japanese business is still very good.