Domestic brands do not fall after the LED LCD TV or into the mainstream

Following Hisense display the first 42 inches LED LCD TV in the July SinoCES show, recently, SONY in CEATECJAPAN2007 (Japanese high-tech Expo), also display the latest using LED backlight technology 70 inch BRAVIALCD TV, then Samsung show using the same LED 70 inch LCD backlight technology tv. There are indications that LED backlight technology will become the new darling of the next generation of LCD backlight. At present, in this field, China's Ministry of information industry has given a high degree of attention and included in the National 863 plan.

Not long ago, the Ministry of information industry officially announced the 2007 annual electronic information industry development fund project bidding bid unit, Hisense became the only successful "LED backlight module" TFT-LCD large size projects for TV color TV enterprises. This is the beginning of Hisense related technology research and development projects included in the National 863 plan, the relevant industrial development work to obtain national support. Hisense has also been led to assume the color TV industry in the LED backlight module core technology breakthrough mission.

Technical personnel Hisense said, "LED backlight module" is the trend of industrial upgrading, because it has the advantage of the three technology is very obvious. First, it shows the colors more rich, color number can exceed the traditional CCFL backlight more than doubled; second, with the brightness of the screen can take the initiative to adjust the brightness LED backlight source, can save energy more than 30%; third, toxic and harmful substances LED light does not contain lead and mercury, is the green light true. According to experts predict that by 2010 LCD TV will begin a comprehensive application of LED backlight, which will be a major opportunity for industrial upgrading.

In addition to Hisense, Amoi, Konka also has domestic concern the development of the LED project. Foreign brands in Samsung, SONY, LG-Philips, Chi Mei and other TV manufacturers have also been the development of LED LCD tv. Some experts predict that from now until 2010 will achieve rapid growth, 30% of the LCD TV will be replaced by LED backlight is now the most common cold fluorescent lamp. LED backlight technology can not only be used for LCD TV, but also can be used in liquid crystal displays, notebook computers and a variety of LCD screen. Market research firm estimates that this year the global LED market value of about $6 billion 300 million, to 2010 the market CAGR of about 15%.

DisplaySearch has estimated that PC and LCD with LED backlight module shipments in 2007 will reach nearly 3 million sets of large size LCD backlight module with LED is regarded as the highlight and promote more LED sales for the next generation of one of the important applications. In addition, LED backlight LCD TV does not contain mercury, better environmental performance. Because the traditional CCFL backlight do not meet environmental requirements, in July 1, 2006 the EU started to implement the RoHS regulations, requirements of waste electronic products to the backlight color TV for $10 to collect fees, which makes many companies to join the LED backlight source of R & D and production.

In this technical field, Chinese with foreign enterprises in the same starting line. A few years ago, Hisense will set up a dedicated team, the LED backlight module development, at present, its on this project, almost done with the global industrial upgrading synchronization. Thus, Hisense LED back light module "R & D projects, at the beginning of this year was included in the National 863 program, to obtain the relevant industrial development of state support, and focus on the Ministry of information industry for the development of electronic information industry support fund. A project at the same time to get the support of two national research projects, on the one hand shows that the project itself has a high technical content, on the one hand shows that Hisense in this area of research results in the forefront of the industry.

At the beginning of July, Hisense first in the world to launch 42 inch large screen LED backlight TV, and the first to debut at the Qingdao international consumer electronics Expo, LED backlight technology research has won the first stage success, soon, Chinese first world-class LED backlight industry base will be in Hisense completed.

Experts pointed out that the domestic enterprises have begun in the field of investment in research and development and has made gratifying progress, but these companies are also somewhat decentralized and independent. In the face of strong competitors, I hope the domestic industry chain related enterprises can be powerful alliances, complementary advantages, joint attack. In this regard, Hisense and BOE cooperation model can learn from. Only in this way, the domestic brands in order to seize the initiative in the LED market, a share.

Source: HC home appliance industry channel