Domestic mobile phone mobile phone industry deadline is approaching bubble burst

In late June, the mobile phone manufacturers in Hunan Changsha Soutec due to a bank of 20 million yuan of debt, the bank appealed to the Guangzhou economic and Technological Development Zone, the people's court, leading mobile phone production line of the company and the warehouse were seized by the court, the production stalled. The panda, Kejian, e-design, a domestic mobile phone manufacturers in sales is weak, the fund chain break, bank debt crisis. Insiders have to wonder, in the era of mobile phone bubble burst, the two or three line of domestic mobile phone brands can support how long? Mobile industry bubble burst

Kejian, panda, e-design from now, Soutec, the accident of the domestic mobile phone brands basically manifested in the capital chain rupture. Once the scenery is infinite, and was recognized by the circle of enterprises in the mobile phone industry is profiteering, and finally began to show the ruthless side after the bubble burst.

Domestic mobile phone industry in 2003 experienced the heyday of the domestic mobile phone, some manufacturers rely on the introduction of a large number of models, OEM made a quick money". But since the beginning of last year, a sharp decline in the share of domestic mobile phone, this only focus on short-term gains, regardless of the long-term effect of the scale of the short-sighted approach has begun to show the aftermath.

According to the evaluation of some industry authority, if not 2005 annual sales of over 5 million units in the domestic mobile phone, the lack of scale effect caused by the rise of mobile phone production, marketing and sales of the average cost, it may lead to relevant enterprises reshuffle and eliminated from danger.

The concern is that published in Shiner data authority survey this year 1-4 month mobile phone sales rankings, in addition to waveguide, TCL, Amoi three leader in the domestic mobile phone enterprises sold more than one million, ZTE, Lenovo, Haier three line brand with 700 thousand -80 million units sold much closer to three domestic giants the gap between the three lines, domestic brands have already begun and a second tier domestic brand opened a big gap.

Since, in the mobile phone industry has been an unwritten statement, if you can get a 5% market share, the company can make money; and accordingly, can survive the market share is 3%. According to published data zaino this year 1-4 month sales ranking in mobile phone sales this year 1-4 month, Soutec ranked 27 in the country, only sold about 190 thousand units in mobile phone, has about 0.8% market share. Two domestic brands and ranked after, are the last capital chain broke the panda and Kejian, share of the two companies were 0.7% and 0.6%.

Therefore, according to this standard, if not reverse the market trend in the short term, in the mobile phone industry bubble burst in the environment, the combination of weak sales, capital chain, bank debt collection a problem, will be enough to become Soutec and its enterprises of the same type of fatal injuries, the domestic mobile phone industry bubble is about to burst.

Industrial knockout curtain

In 2005, with the mobile phone production approval system for getting out of the water, the domestic mobile phone industry will usher in a fierce fight hand to hand with. Survey agency Analysys International has issued a warning, in 2005 the share of domestic mobile phone brands will continue to decline, nearly 20% of domestic mobile phone manufacturers will be completely eliminated.

Due to poor sales, the distress is deeply troubled by the domestic mobile phone manufacturers, the domestic mobile phone in the last year, a frequency burst out of the unpopular.

The first is Kejian changed. It will finally settled in the end of 2004. In December 6th, it announced that Guangzhou Haina took a 29.01% stake in the company, it became the largest shareholder, veteran Hao Jianxue helpless tearful goodbye. It has been hovering at the second level of the domestic mobile phone, or being eaten themselves as early as expected, but the domestic mobile phone first camp of the fall of heartache.

The second is the collapse of yi. In December 6th last year, mobile phone broke Yimei 162 million yuan owed Nanjing panda account news, which means that the panda is one of the two main e-design mobile phone has collapsed, but also for the huge loss of "panda Yimei". This is a bad news for the mobile phone giant panda mobile phone market, a huge capital chain crisis led to its stock plummeted. Panda mobile phone industry has been called the dark horse, was the first time into the domestic mobile phone five.

The third is the mobile phone madman class". In December 19th last year, has resigned from the general manager of TCL mobile communication company in the domestic mobile phone industry all-powerful Wan Mingjian post. The direct cause of the mobile phone madman class is forced by the huge pressure on the market and performance. TCL communications in January last year, listed on the main board in Hongkong, but the loss of HK $28 million in the third quarter. Results show that the first three quarters of the company, the market trend and the impact of competition with the industry, the new listed company's sales revenue decreased by $1 billion 600 million over the previous year.

2003, the domestic mobile phone by the advantages of the local channel and the main low-end market strategy, has played a half of the domestic mobile phone market. However, the extensive growth can not always cover up the supply chain is not perfect and lack of core technology of the two "Yingshang" domestic mobile phone comprehensive crisis in last year. Data show that in 2004 China's mobile phone production capacity of about 200 million, accounting for more than half of global output of the mobile phone, mobile phone production obviously, resulting in a large number of excess inventory, which will ultimately lead to the domestic mobile phone in 2005 of the life and death fight.

This year, the domestic mobile phone market will be kicked off the real knockout.

Market participants believe that the domestic mobile phone manufacturers have been at a juncture. After a continuous decline in market share, the domestic mobile phone