Dongguan LED factory "electric shock" was threatened by agents

This year, more and more small and medium-sized LED plant in Dongguan major electronic business platform opened flagship store, to develop sales channels. But after running for some time, many enterprises have found that due to the online and offline prices are different, online shop and offline agents contradictions growing. As the line is still the mainstream channels of LED enterprises, experts suggest that the LED industry, if you really want to embrace the electricity supplier, you must establish brand awareness, reasonable and distributors profit sharing, and gradually unified online and offline prices.

LED enterprise: self built WeChat platform extension channel

With the LED lighting products gradually enter the mainstream lighting field, LED business channel and dadehuore. The focus on the production of automotive lighting Leisaiya photoelectric (located in Changping), this year also launched their own LED lighting products. In the face of our offline channels and chaotic competition, Leisaiya decided to specialize in online channel. According to Leisaiya photoelectric general manager Li Xueyong's plan, this year, the independent research and development of products will appear on the WeChat platform and business platform.

Located in Songshan Lake Yeston photoelectric lighting technology Co. Ltd. has a "shock" for more than a year. Yeston photoelectric chairman Wang Jiancheng told reporters, last year, Tmall's flagship store in Yingtong photoelectric online, then online sales has become an important channel for Yingtong photoelectric products. "It worked for a year and it worked very well." Wang Jiancheng says.

Dongguan electronic commerce association responsible person, "the data show that, through electronic business platform sales of LED products showed a significant upward trend, enterprises can use this platform to develop new sales channels, and large enterprises to achieve dislocation competition."

Price fights: agents threaten to disrupt business

For some time after the operation of the electronic business platform, many enterprises have realized that if you do not deal with the interests of online shops and offline channels, you will face great market risk and imbalance of channel structure.

"Because agents in the online inquiry to the enterprise's products, the sale price is lower than the line 20%, this directly caused the agent dissatisfaction, even threatened to interrupt agent business."." Dongguan, a company official said.

Head of an enterprise in Dongguan admitted that the biggest advantage of online channels is cheap, but the line is still mainstream channels LED enterprises, which requires companies to balance the interests of online and offline agents.

Wang Jiancheng also empathy: "to do online channels, we must have a dedicated team, but also to keep up with services and management, which is a challenge for traditional enterprises are no small challenge."."

Experts suggest that, LED industry to truly embrace the electricity supplier, we must establish brand awareness, reasonable and distributors profit sharing, and gradually unified online and offline prices.