Electricity supplier channel low cost of large LED lighting companies sought after

LED market survey of the current situation of the LED lighting industry wading electricity supplier, for reference only. Statistics on the number of hot selling products to Taobao, for example, the current total of more than 12 kinds of Taobao lighting products, of which nearly 30 thousand kinds of LED lights, the proportion of sales are more than 25%, the proportion of sales of some products up to more than 60%. "LED market" reporter on the day of the statistics of the number of LED lighting products sales, online selling.

As a new channel, LED lighting electricity supplier market potential and development speed is also difficult to imagine. From the Tmall platform data show that the overall increase in sales trend of lamps lighting category, in 2011 March, the category of sales for 50 million yuan; 2011 double eleven, lighting total sales exceeded 200 million yuan; in 2012 eleven double Lamps lighting category sales had reached 600 million yuan, an increase of 200%, which accounted for lighting products about 90%, 150 thousand passengers daily search platform for Tmall LED. LED market survey of the current situation of the LED lighting industry wading electricity supplier, for reference only. Statistics on the number of hot selling products to Taobao, for example, the current total of more than 12 kinds of Taobao lighting products, of which nearly 30 thousand kinds of LED lights, the proportion of sales are more than 25%, the proportion of sales of some products up to more than 60%. "The LED market" reporter found in the statistics of LED lighting products sales volume of the day, online selling LED products include: LED lamp, LED bulb lamp, LED energy-saving lamps, LED lamps, LED ceiling lamps in the best-selling business platform. Have a price advantage to attract consumers at present, mainly Home Furnishing lighting products is relatively cheap in the online sales of goods on the market "LED LED," Jingdong mall reporter survey results, the lower the price, the number of products to be able to search more of the products and the less the number, so that the network platform is still in attracting customers the price advantage.

Electricity supplier channel low cost of large LED lighting companies sought after

LED brand "from the brand perspective, contention of a hundred schools of thought" the current business platform LED brand is "competing blooming, All flowers bloom together.", is still in the "contention of a hundred schools of thought" era, with the exception of a few brands more obvious advantages, other brands are almost the entire industry temporarily well-matched in strength, has not yet appeared "monopoly" situation.

LED lighting electricity supplier concentration area as a result of the main manufacturers of LED lighting products are mostly concentrated in the Pearl River Delta and Yangtze River Delta region, therefore, LED lighting electricity supplier sellers are mainly concentrated in Guangdong, Zhejiang, Jiangsu, Shanghai and other places.

For LED manufacturers, especially in the emerging small and medium-sized enterprises, the electricity supplier channels is indeed a good choice for early promotion of sales, compared with the traditional channels, electronic business platform initial investment is much smaller, but not all are suitable for the traditional enterprise business platform, if not higher, do not pay attention to problems of high capacity does not match, the core team product and brand differentiation, we can not blindly enter the electricity business platform, enterprises must combine the product features and the development of their own situation to choose carefully.