Electricity supplier for the impact of LED lighting channels can not be underestimated"

Review: today's business model for electricity providers, there are two, that is, B2C electricity supplier and B2B electricity supplier, the former is the enterprise to individuals, the latter is the enterprise to the enterprise..

Perhaps the electricity supplier in 2013 has achieved great success in the retail sector, so in 2014, LED lighting industry, more and more factories into electric currents, have opened a flagship store in Tmall, the Jingdong B2C business platform, the business platform competition, advertising activities, resource prices continued to rise, the price war is intensified, discount, shipping, gifts and so on promotion measures even if the loss is also emerge in an endless stream, this way, for fear of falling the rapid train. Behind this chase, we have to ask ourselves, what do you want?!

The business is actually another parallel world, like the traditional world, paid advertising, sales channels, with the audience in need of every hue, regardless of market share, have independent regardless of success or failure, is different, the traditional market of geographical restrictions, the electricity supplier is not affected, so the electricity supplier and the traditional market is not what the essence of the distinction, but with the development of the Internet, the number of Internet users and network coverage expansion, the world will be parallel with the traditional market more and more like, are from the consumer, the product positioning of back contact, cultivate loyalty, arrangement of consumer motivation.

Lamps lighting industry, there are Home Furnishing lighting, commercial lighting, light source, outdoor lighting, special lighting and many other market segments, each segment has its unique characteristics, so in the traditional channel, three features of retail and wholesale, sales are very significant. Different segments of the market characteristics, suitable for its electricity supplier model is also different, today's business model for the enterprise, there are two, that is, B2C electricity supplier and B2B electricity supplier, the former is the enterprise to individuals, the latter is the enterprise to the enterprise.

B2C is the direct sales business of electricity providers, terminal users, terminal users demand of different industries may not very professional, so we must keep all the details well, selection, promotion, copywriting, art design, logistics, customer service, customer service pre-sales customer management, product management, data analysis and so on, closely linked together, are indispensable. The only way to create a good customer experience and reputation, sales can do good.

Electricity supplier for the impact of LED lighting channels can not be underestimated"

The B2B electricity supplier, its customer base is mainly industry professionals, although many customers like B2C, but usually batch purchasing, customer price is often very high, and there will be repeated to buy more, since it is also professional, on all aspects of products are very familiar with the requirements of the degree of detail even in product details with the beautiful degree, that unlike B2C, through real shooting, customers will be able to know whether you want to find something, so B2B business focus, mainly in network promotion, to establish contact, because the purchase amount is larger, more value for the price, delivery time, often repeated negotiations, so usually online meeting, offline transactions.

In the various market segments in the lighting industry, lighting and light source Home Furnishing retail properties significantly, end users are mainly to the owners of the decoration, the user group is broad enough, but direct manufacturers, than to buy in the local lighting stores, to offer a lot, therefore Tmall, Jingdong as the representative of the B2C mall, lamps lighting development soon, the attendant is the above mentioned, the increasingly fierce competition! Home Furnishing lighting and light source, the wholesale characteristics are very significant, so the development of B2B business model is also very good, such as the use of Alibaba on behalf of online wholesale market, through online wholesale market, directly to the ex factory price wholesale to dealers at all levels and local contractors, distributors and contractors, no longer as as in the past to a dealer wholesale purchase, so save a lot of intermediate links, to get the ideal price, even the initiative, a multi vendor guest, Why not??! It can be said, B2B model, to some extent, the disintegration of the traditional distribution system! Also worth mentioning is the lighting accessories field, this field has many suppliers, even very stable suppliers, but the health of procurement based on the need of procurement are also need to reserve several suppliers, so through the B2B online wholesale market for the reserve suppliers do not have all day long drill parts City, save a lot of energy.

Commercial lighting, office lighting, outdoor lighting, lighting engineering, engineering solutions to every kind of property is significant, as a selling point, such as shopping malls, hotels, supermarkets, clothing stores, schools, offices and other places, there are standard for lighting design, lighting designers often need to intervene, collocation a variety of lighting lamps, ideal lighting design at the same time, through the solution, many participants, many factors of the influence on the project, the project developers and manufacturers, usually consumes a lot of energy to chase every potential project, through the successful case, in order to prove their strength, and then go for the next project, so these areas at present is not very suitable for the electricity supplier, is still using the traditional sales of the main public relations.

From the above analysis, we can see that the lighting industry market segments are numerous, at present or in the traditional channels for the mainstream, but the electricity supplier is constantly affecting the traditional industries such as Tmall lighting, B2C Jingdong, its huge energy has been popular, B2B is also constantly eroding the traditional channels, is gradually breaking the original layers of distribution the original model, the establishment of a branch office mode in the country, therefore, in questioned by the electricity supplier for the channel, will be huge.