Enterprise LED lighting industry entered the competition stage rush on like a swarm of hornets

Recently, the national development and Reform Commission and other 6 departments jointly announced the "semiconductor lighting industry development views" (hereinafter referred to as the "opinions"). "Opinions" pointed out that the future will focus on common indoor lighting, parking lot, tunnels, roads, car lighting, as well as the development of medical care, agriculture and other special areas and the promotion of LED products, and perfect service system.

"Opinions" on the introduction of the semiconductor lighting industry is a major positive, is conducive to further enhance the LED industry bigger and stronger, to seize the commanding heights of the industry. In October 29th, the Secretary General of the Federation of Shenzhen LED industry Huo Yunpeng in the China made news reporter pointed out.

In recent years, LED lighting industry by virtue of its energy saving, environmental protection, longevity advantage has become the market darling, has maintained a high growth rate. But then its side effects are beginning to show up. Many enterprises focus on 70% of them rush on like a swarm of hornets, downstream industries, and the technical level and product quality is uneven.

These problems also caused the attention of the high level. "Opinions" pointed out that although China's semiconductor lighting industry has made positive progress in the development of energy, but also faces many problems to be solved. For example, the overall level of the industry is low, the lack of patent and core technology, low level of serious blind investment.

In other words, the opinion is to standardize the original local policy, so that it is no longer just focus on the application level, and more to turn to guide the orderly competition in the industry. So as to guide the LED lighting industry from the original import period into the competitive period". In accordance with the "opinions" of the planning, the organization and implementation of national semiconductor lighting demonstration project, and support competitive enterprises mergers and acquisitions, improve industrial concentration and scale level, foster the formation of a number of leading enterprises and famous brands.

And those poor foundation, lack of scientific research ability of the enterprise is bound to be eliminated in the fierce competition. Huo Yunpeng said. He also reminded those who are entering the enterprise LED lighting industry "gold" to act according to actual circumstances, must not be for the immediate and blind investment.

In fact, many enterprises had also caused a rush on like a swarm of hornets lack of core technology, China's LED lighting industry, product prices have been high, it is difficult to popularize in ordinary consumers. Let ordinary consumers to buy the price of up to 100 yuan LED lamps, it is a bit difficult. If the price does not fall, it is difficult to enter the homes of ordinary LED lamps. Liu Zhen, deputy general manager of Shenzhen Heng Yuan Electric Appliance Co., Ltd. to accept the China made news reporter confirmed this view.

Because of this, although our company has long been concerned about the LED indoor lighting this one, but because of the high price of the product caused by the market is difficult to promote, so we did not dare to rush into, has been in a state of concern. Liu Zhen said.

However, with the introduction of the "opinions", LED lighting industry entered the competition stage, the price will drop too high to be reached. And this is precisely to dispel the concerns of Liu Zhen into this field.

There is competition, the product will be more close to the market demand, through full market competition, the price of LED lighting products will be reduced to the acceptable price of ordinary consumers. "It may take about 5 years. In this regard, Huo Yunpeng made a time estimate for reporters.

Vice president of the China Institute of lighting Wu Chuyu more confident, he accepted the China made news reporter, said that within two or three years, the cost of LED lighting products will fall by at least 80%.

Then, the existing enterprise how to achieve this goal in the competition, an industry is proposed: the best strategy of small and medium-sized enterprises of LED lighting is to focus on the development of new products, funds permitting, to establish and perfect the system of patent application and quality; at the same time can seize all to seize the market opportunities, the product and do the project; the market and adjust the company's product positioning, highlight their own advantages, establish strategic alliances with other upstream and downstream enterprises to develop and expand the market.