European style lamp: facing the transition, simple and home into the mainstream

China middle class is mainly composed of two major components: the people who returned Liuyang, steeped in these dignitaries, entrepreneurs or senior white-collar workers by European and American culture; a spell playing in local young entrepreneurs, they accumulated a large fortune, the consumer has no independent claim, with the European wind has become their trend. European style lamp as the focus of the European style decorative part, but also reflects a taste and elegance.

European style lamp: facing the transition, simple and home into the mainstream

Consumer groups gradually expand

Chinese always have worship tendency, whether civilians or dignitaries, to Europe and the United States consumer goods for decoration, furniture, appliances and clothing, like this. Today, the European style classical style lamps have formed a series, buy such a lamp, the equivalent of buying the whole set, forming a unified style.

Difficult to see that the European decorative lamp market demand is gradually increasing, with the increasing of people's economic level and quality of life continues to improve, more and more European style lamp has been accepted by the public, the choice of the crowd is more and more extensive, has swept all the large and small city, gradually entered the family high-grade large part.

Financial pressure to promote its transformation"

In 2013 the market competition is intense, the business has to fall, the market structure is also changing. Especially the restriction of a second tier city real estate and land policy, such as Jiangxi, Nanchang is no longer the approval of land villa, traditional luxury villas and clubs, mainly for European style lamp is facing "transformation" has become the mainstream of simplicity and Home Furnishing.