Explore the stealth channel has become a trend in the LED lighting industry

Domestic LED lighting industry, including the main channels of home improvement companies, tooling companies, installation companies, design companies, business replacement, brand chain, engineering companies, etc.. With the diversification of the sales model, the application and development of the stealth channel has become a part of the LED lighting enterprises in the development of channels, we must consider and increase the.

The invisible channel is not a traditional dealer channel, but is the key person or company that can decide and advise the customer. The so-called key person or company generally refers to the designer or design company, so the channel is also known as the designer channel.

Explore the stealth channel has become a trend in the LED lighting industry

From behind the scenes to the stage

"Previous lighting products sales channels are mainly concentrated in the dealer, including distributors and distributors. In recent years, the rapid growth of the number of LED companies, more and more products to be sold, while the dealer channel is relatively fixed, it is becoming more and more blocked. A LED company official told reporters anatomy.

In the rapid expansion of the LED lighting industry, the traditional sales channels of product circulation has been far from meeting the needs of enterprise development. In addition, the traditional lighting giant monopoly on the flow, engineering and other traditional channel resources are also squeezing the sales channels of many emerging LED companies.

In this situation, how to broaden the channels to contact the target customers with a new sales model has become the development trend of LED lighting industry. From the data, now almost more than 60% lighting products especially for lamp sales engineering, are invisible in the channel designer team dominated, while the designer channel also in this context from concept to in recent years are frequently mentioned, key amplification.

The construction of the invisible channel is directly related to the future development strategy of the enterprise, so it has attracted the attention of many LED manufacturers and merchants. In order to seize this market opportunity, many brands and enterprises are making efforts to increase the intensity of the development of stealth channels, have begun to layout in advance, to seize the highest point. The development of stealth channels has become a trend in the LED lighting industry.