Exploring the "new world" of LED lighting market

A few centuries ago, Columbo, Magellan and other sages to find wealth, around the world, the discovery of the new continent. Hundreds of years later, China's LED people in order to open up the market, but also began to develop in the Western tradition of Europe, the United States, Japan and other developed countries, and actively explore the emerging markets of the new continent".

With the acceleration of economic Chinese and global integration, such behavior throughout every corner of the world, exotic flowers, hidden but beautiful spot. This point, in terms of LED lighting products export is obvious.

It is understood that the emerging markets LED, includes not only Russia and India and Brazil as the representative of the BRIC countries market in Malaysia, India, Indonesia, Singapore as the representative of the southeast market, also includes the United Arab Emirates, Israel, Saudi Turkey, the Middle East Asia Europe links, even in Mexico, Chile and Latin America in Nigeria, Somalia, as the representative of Africa and in Latvia and Lithuania as the representative of Eastern Europe are China's LED lighting business.

First, the growth rate is much higher than the overall average growth rate, emerging markets from

The day before the agency released the industry in 2014 second "Chinese LED lighting products export (2014Q2)" quarterly report shows that the first half of 2014, China's LED lighting products exports continued to maintain high-speed growth, LED lighting products exports increased by 135%, total exports of $4 billion 350 million LED lighting products. In the recent three years (2011-2013 years), China's LED lighting products exports average annual compound growth rate is more than 200%, so the growth rate is already in the industry of China's export-oriented Warlords (customs data show that China in the first half of 2014 the total export growth rate of only 1.1%; while the overall lighting products export growth of about 16%).

However, the growth rate of emerging markets is still much higher than the overall average growth rate. According to statistics, the first half of 2014, the market growth rate of 351.33%, the BRIC countries of ASEAN 11 country's overall export growth rate of 248.3%, a few in the Middle East (United Arab Emirates, Israel, Saudi Arabia, Iran, Yemen, Lebanon, Egypt, Turkey) the growth rate of 690%, while the Baltic countries grow by 165%, Mexico, Chile, and even put the newly development of African countries the growth rate is remarkable.

From the accounting point of view, the traditional Europe, the United States, Japan, the three major markets, although still maintain a growth rate of about 100%, but its share in the global market has continued to decline. Exports of the three major markets in 2014 accounted for about 49% of the global market, compared with the end of 2013, a decrease of 5 percentage points. Prior to 2011 three market share reached 65%. In fact, the European Union and the United States still maintain high growth, but the importance of the Japanese market has been declining, nearly stagnant growth in the past two years (6 months of 2014 the overall growth rate of only 18%), from 2011 the first big market status by the United States after 2014 was beyond, Russia beyond, down to third.

On the other hand, the BRIC countries, ASEAN, the Middle East as the representative of emerging markets accounted for the proportion of 18% from 2013 to the first half of 2014 increased to 22%. In 2011 the BRIC countries, the market share of only 4.77% in 2014 has risen to 9%. One of the most noteworthy is the Russian market, as the world's largest country, Russia contains a huge market potential. After 9 consecutive months of export growth of up to $600% in the 2014, the second quarter of, Russia took a dark horse in the form of more than one fell swoop in Japan's largest export market for China's LED lighting products.