Faced with heavy test LED lighting companies how to deal with?

Review: last year after the national market survey found that in recent years, with the changes in the economic environment and national policy, dealers are reflected in the lighting industry is becoming increasingly difficult to do business. Especially in the LED lighting industry, some enterprises in the middle and lower reaches are affected to varying degrees. 2015, in the face of heavy test LED lighting companies, and how to deal with it?

Avoid blind enclosure, be sure to adapt to market demand

The day before, Jing Chai million shot "at their own expense under the dome" quickly occupied the headlines again, let people pay attention to the air pollution, and the importance of energy conservation and environmental protection. Has the responsibility of environmental protection LED taking advantage of a natural hot, even LED stocks also benefit the whole line. LED lighting is an emerging industry, the development of space is very large. At this stage, the traditional light source has gradually been replaced by LED light source, such as underground garage, large supermarkets, shopping malls and other public places have been replaced by LED lighting products. In addition, many municipal projects, large renovation projects will invariably choose LED lighting products.

Due to the LED lighting products, environmental protection, longevity and adjustable color temperature, compared to traditional products, the advantages are obvious, which attracted many manufacturers have invested in the production of LED lighting products. Enterprises rushed like a swarm, leading to fierce competition in the market. Therefore, at the end of each year, many companies and businesses will appear LED lighting products unsalable phenomenon, which is largely due to the product itself is not suitable for the market and customer needs. LED technology in the continuous development, update very quickly. If the product design is not forward-looking, the product material is not good enough, may be listed six months or even a quarter is no longer popular, some product performance parameters, such as the light effect already behind the demand of the market, this may lead to poor.

To ensure that the products sell well, companies and businesses must always grasp the product dynamics, understanding of all aspects of the product knowledge. For example, in order to maintain good old customer orders, should actively go out to find new customer sources. Or in the inventory management, strengthen the communication with suppliers of materials, get the latest materials, continue to maintain the competitiveness of products in the light effect, design, reduce the maximum because the products do not meet market demand caused by the problem of poor sales.

LED profit era, integrity and service is more significant

At the same time, integrity and service for shaping LED lighting brand is also very important, especially now is the era of meager profit products, lighting market is very competitive, access to customers is an important guarantee for the brand continued to go down. Any one of the enterprises operating in good faith, its strategic planning, should focus on their own value orientation to the development and design. In fact, this value determines the value of the enterprise can be provided to customers.

Enterprise credit management to the customer as assets, customer trust, to enable enterprises to win a large number of target customers, enterprise products and popular brand, reputation, ensure long-term interests of enterprises. And how to obtain customer trust, so as to be loyal to the brand? Product quality, value, as well as the provision of services, the quality of business personnel to achieve, or even exceed customer expectations, customers will enhance loyalty.

In the final analysis, LED lighting enterprises should pay attention to the brand, to ensure product quality, good service and product positioning, improve product cost. In addition, the company also has a solid and sustainable research and development capabilities, to ensure that the advantages of products in the market.