Female mobile phone manufacturers to snatch 70 billion catwalk holiday market "cake"

In Match 8 Women's Day, and mother's Day approaching, it is a good time to launch mobile phone manufacturers mobile phone of the female. With the gradual improvement of the overall performance of female consumers on mobile phones, mobile phone manufacturers have begun to pay more and more attention to female consumers, began to design and launch of female mobile phones. After several years of development, women's mobile phone market gradually formed, and now the women's mobile phone market has become a separate market. On the eve of the 38 quarter, Lenovo Mobile perfume phone V510 second debut, dedicated to the National Women's users a unique holiday gift. This is the magic mirror phone G801, perfume mobile phone V508, women's camera phone V858 after a great success, Lenovo launched fourth mobile phones.

Ministry of information industry data show that the total number of mobile phone users has more than 3 hundred million, of which about 41% female consumers. If the price of each female mobile phone is about 2000 yuan, nearly half of female consumers in the United States, a total of 35 million white-collar women, women's mobile phone market is the market size of $70 billion.

The use of female mobile phone market segments

Since 2002, SIEMENS launched the first female mobile phone, the mobile phone market has become the major mobile phone manufacturers competing for the object of the market in August. Fashion is a woman's nature, the phone is now in the hearts of women, not just a simple means of communication, it may be a distinctive style of jewelry, but also a taste, a personality.

For this 70 billion of the giant cake, I believe that any mobile phone manufacturers will not easily let go. Relying on the gem mobile phone started TCL to attract female users attention not only to invest huge marketing costs, and the skilled road -- first launched a strong female mobile phone brand Mongolia bao'ou, then launched 20 thousand yuan mobile phone. Another wave of domestic manufacturers have also begun to focus on creating in 2003, women's star, a female mobile phone brand, and a variety of products launched. While Samsung, Sony Ericsson, NOKIA and other foreign brands, although there is no clear for female users to launch a brand, but the promotion of female mobile phone products is not weaker than the domestic manufacturers.

It is because of the huge market cake temptation, in less than a year, the women tailored to the mobile phone such as bamboo shoots after a spring rain like emerge, not only the domestic mobile phone manufacturers have to snatch a piece of cake, even SIEMENS, Al Carter, Motorola and other foreign manufacturers have also cut in, but also from the in "a cup of soup". Women's mobile phone, has become the pursuit of many mobile phone manufacturers to maximize the profits of the hope, but also to the plight of the mobile phone manufacturers seem to see a ray of light. Currently on the market of female mobile phone is a colorful, gorgeous.

Analysis of industry experts, mobile phone manufacturers market segments, to design and develop products for the female mobile phone market, which means that the competition of mobile phone market in China is orderly and rational, the major mobile phone manufacturers are free from the blind competition in the market, to find more opportunities to grow their own, the overall mobile phone market competition tends to a benign circulation.

New standards for female mobile phones

For the female market, if you want to occupy the commanding heights of the market, depending on the appearance of fashion is far from enough. In addition to fashion there should be more other factors to support. Now the phone is no longer talking about the simple concept of the product can be explained completely, the phone is already a culture, a fashion, a symbol of popular personality. Especially for fashionable women, mobile phone is the representative of personality. What kind of mobile phone to wear, you can also show a fashion women's taste, occupation and preferences.

The production of mobile phone manufacturers to attract female users, the production of mobile phone style must meet the following conditions: first, the design should be very cute. First of all, the beauty of women's heart by the ancient and present, a mobile phone to be able to attract women's favor, must have their own characteristics in the design, but also to meet the majority of women's preferences, reflecting the personality of women.

Secondly, with the function of women, in the application, should focus on women's exclusive positioning. In the process of product development, to add more feminine traits, such as adding fragrance materials or self-help perfume volatilization device in the mobile phone material and structure, the appearance of automatic design can be replaced with fashion collocation shell, join the sign in the application software and device, adding the constellation lucky color and petal shaped buttons etc..

In addition: the performance of the trend, the use of science and technology to carve the brand aesthetics, highlighting the future direction of the development of female mobile phone jewelry, a full range of brand products to create elegant, stylish cutting-edge female temperament.

R & D team to enable the detachment of women"

Lenovo Mobile responsible person said, for different users to design personalized products of Lenovo Mobile Phone unchanged since the establishment of the purpose of female users is one of the important targets of lenovo mobile phone product development, while the female mobile phone has also been concern about the mobile phone on the market in a particular product category. To this end, the association moved in late 2002 to set up a wholly composed of women's research and development of women's army specialized design of female mobile phones. According to official sources, in addition to the existing mobile phone perfume series, in the "R & D detachment" will be combined with the application of the hot market, tailored for different levels of female users belong to their mobile phone. Following the perfume phone V510, lenovo mobile phone in 2005 will continue to launch several such products.

This has a Lenovo perfume heaven fragrance and national beauty "said the V510's special mobile phone camera