Financial tsunami is also an opportunity for enterprises

October 20, 2008, Guzhen lights Fair third days.

MLS Electronics Co Ltd General Manager Zhu Sanlong, Hongbao Electric Co., Du Jifang is to negotiate the lighting supplier. The words that the global financial tsunami has been very familiar with in their mouth, although the tsunami on their business this year is not much, but the thought of the next day, they are still worried about the financial tsunami "after effect" will be more or less reduced their orders.

Hold the core technology is not afraid of the tsunami hit

The general manager M.L.S. Electronics Co., Zhu Sanlong produced two products to reporters. "This is our product, to apply for patents in Europe and the United states. He held a "light bulb" shape and "lamp" shape of the two lights, these two lights are composed of many LED small lights. "This lamp is only 6 watts, the brightness is equivalent to a 40 Watt energy-saving lamps. Such a 'bulb', it will be more than a dozen dollars. "

In May this year, Mu Linsen's new lighting division, to Europe and the United States to sell its own brand of LED products, the size of the expansion of about 1/6 Mu Linsen. Previously, they mainly do LED packaging and application of technology, and there is no export of its own brand products, and now have their own LED lighting products.

"Financial tsunami, we know. This year the market is difficult to do, we know. Many companies are afraid to expand the scale of this year, but we will expand the scale of production, mainly because we have its own core technology, we also chip and China's Taiwan region Taiwan precision industry cooperation and development, can control cost, our main goal is to develop the service industry and public lighting lighting market. We have signed a $5 million order this year. Now the season has just arrived lighting, our goal is to achieve $20 million this year, orders, it should not be difficult to achieve. Zhu Sanlong said.

Europe and the United States this year, the market suffered a financial tsunami, Zhu Sanlong changed the sales strategy, do not sell products through intermediaries, the choice of direct sales model. "It's hard to do business through middlemen. Middlemen also want to profit, we are not equal to the profits of the enterprise, so we do not do business intermediaries. "

In his view, LED lighting is definitely the future direction of development, and the economic recession in Europe and the United States will also affect the lighting business, "but for me, this is a turning point, a reshuffle, have eliminated in order to stay competitive enterprises. "To expand the market this year, Zhu Sanlong intends to let investment sales agent of Frankfurt in Germany and the United States of New York lantern lantern show.

Foreign buyers face exchange rate pressure

Miss Chen is a representative of a larger lighting buyer in germany. She told reporters that although the financial tsunami, but this year the company's purchasing volume and compared to previous years and did not decline, there is no reduction in sales in Germany received the news.

She also said that over the past few years, European companies are inclined to procurement of energy-saving lamps, especially LED lamps, each year has increased, even in the design of traditional lighting manufacturers also require the replacement of energy-saving light source.

"We are troubled by buyers, not supply and sales, but the quality and price of products, this year's outstanding performance in the price. At the beginning of this year, the euro is relatively stable against the renminbi, the supplier has accepted the euro settlement. But this time, the euro fell sharply against the yuan, suppliers also require price adjustment, our buyers are facing the pressure of purchasing costs. "She told reporters. This year is generally next year or bleak.

Du Jifang more than and 10 years ago to do business in Zhongshan, the establishment of the Hong Bao Electric Co., Ltd., mainly engaged in cable accessories, plastic shell, the traditional lighting engineering, etc.. Because optimistic about the LED market, the company spent 5 years, developed a number of new LED street lamp.

"To develop such products, there are also worries pregnant. Hi, our products have their own patents in terms of energy conservation, but also CE certification. The worry is that, because of this new type of lighting products in foreign countries has not yet been able to refer to the certification standards, foreign procurement in the city can not be a large number of applications. In China, the new product and new technology is only in the stage of demonstration, can not be used in urban road lighting. We have invested a lot of money in the development of new products, at this stage of the return is very small, is still at a loss, the company can only use other traditional business to make up for the loss of this new business, dragging the new business forward. Du Jifang said

This year's financial tsunami, but also brought her new pressure. From the beginning of May this year, there have been signs that there is a substantial reduction in the order of individual customers, it seems not to go down, especially the production of sound businesses, some have closed down. LED lawn lamp production customers, this year in our company to get the accessories are also reduced. "

A few years ago, our business is growing steadily, but this year, although the business is almost, but also can get through, next year it may be a little bleak. Now the most talked about topic among peers is that next year the market will be more light? How to deal with the impact of the financial crisis? Now we have changed the development strategy, not the pursuit of fast, and the pursuit of stability, and also to slow down the pace of opening up foreign markets. She said.

Buyers purchasing volume is reducing enterprises should develop new markets

Global market group is a large B2B platform, the group's marketing director Zhao Shilin every week in Shunde, Zhongshan office, responsible for the business of the two places. He said in an interview with reporters,