Five ask Shenzhen LED where is your future?

Shenzhen enterprises in the production of application products, the general product line is narrow, is to do a special to do fine, so export channels to go well, the domestic channel is difficult to open. Abroad is a chain or operator in the operation, distribution and retail together, so a large amount of single product procurement, the country is a large number of small businesses a single procurement, procurement is small and scattered, so Shenzhen enterprises are not suited. In particular, after the formation of domestic brand monopoly, Shenzhen enterprises are at a loss.

A: what are the products you produce? Shenzhen enterprises mainly in the middle of the packaging based on the upper and lower reaches are very large.

Simply put, is the upper and lower reaches of the boom, then Shenzhen Xing; the lower reaches of the downturn, the Shenzhen decline. Shenzhen enterprises in the production of application products, the general product line is narrow, is to do a special to do fine, so export channels to go well, the domestic channel is difficult to open. Abroad is a chain or operator in the operation, distribution and retail together, so a large amount of single product procurement, the country is a large number of small businesses a single procurement, procurement is small and scattered, so Shenzhen enterprises are not suited. In particular, after the formation of domestic brand monopoly, Shenzhen enterprises are at a loss.

Two Q: do you have the market competitiveness of the product it should be said that from the probability that the quality of the products of enterprises in Shenzhen is generally higher than the ancient town enterprises are generally higher prices than the ancient town.

Therefore, the vast majority of enterprises in Shenzhen at present, there is no price advantage than the ancient town. Shenzhen enterprises to enter the domestic market, or rely on the project to win, or to cooperate with high-end customers. In a word, Shenzhen enterprises must lock the quality of the customer, rather than locking the price war customers. Such customers where to find? How to find it? Three: your products sold? You channel where? Shenzhen enterprises, has always been the darling of the domestic export, outcast. With the appreciation of the RMB, the world trade barriers and national protectionism is deep Yan, increasing competition, Shenzhen LED corps to enter the domestic market is represent the general trend. Who will you sell your products to the Chinese people, but also to the people of the world, but the chances are greater for the Chinese people?.

So we have to ask, where is your channel for those who are accustomed to do not only do business sales, which is a huge problem and psychological barriers.

But this step must come out. Shenzhen enterprise channels, there is nothing like the ancient town of two, professional market, supermarket chains, hardware market, electrical market, department stores, the future has a broad space. The premise is, must change the idea as soon as possible to enter the domestic market. Otherwise inevitably beset with troubles internally and externally.

The four question: do you make money? Why are there so many business failures? At this stage, it is difficult to make money in Shenzhen.

Make an inappropriate analogy, Shenzhen enterprises are like beast in the cage of the dwarf, eagerly waiting for someone to open the cage door. So, in the steamer stuffy steaming, not to die is strange. Instead of being trapped in the cage hungry, as collective force, the first cage door down, this is the way out of the collective enterprise in Shenzhen.

Five Q: where is your future? Shenzhen LED cluster to show disdain for the world manufacturing power, had to rely on foreign trade gained great reputation, but today the collective dilemma.

Therefore, Shenzhen LED if there is a future, we must adhere to several principles:

1, the face of industrial restructuring, the development of the application from the packaging to the downstream. Only the application is strong, Shenzhen enterprises have a way out.

2, taking into account, from simple export to the internal and external development of walking on two legs. Export is simple, but the pressure is bound to become bigger and bigger, rather than getting smaller, do not pay attention to the domestic market, destined to suffer.

3, from pure OEM to independent brand development, otherwise no matter the quality, delivery, how a word of mouth, destined to just assembly workers, can not form a brand advantage and channel advantage. Only to do the processing of the enterprise, is always fragile! 4, from the simple manufacturing strength to the overall strength of the transformation. The core value of the enterprise, in the final analysis is the difference between the value and brand value, and the biggest competitiveness of enterprises, is destined to be a comprehensive strength rather than the other!